Adidas takes it back to the past with their set of World Cup kits
It won’t be too long now until 2017 ends and we enter 2018, which is good news for soccer fans because that means that the World Cup is right around the corner. As such, the teams who have qualified for the World Cup are beginning to unveil their new kits
New Nike NBA City Edition Uniform Details, Mockups
As we’ve all witnessed in the past couple of months, Nike has progressively released each NBA team’s “Association”, “Icon” and “Statement” uniforms (what we’d have previously referred to as the home, road, and alternate jerseys). Eight teams have even unveiled their Classic Edition uniforms. But still to come some time
Red Deer Rebels Unveil Second Alternate Jersey
The Red Deer Rebels yesterday added a second alternate uniform to their set, this in addition to their regular home, road, and alternate gives them four uniforms to wear throughout the season. It seems excessive doesn’t it? But when you hear the reason behind it, it really makes a lot
Nike Unveils All 2018 Olympic Hockey Jerseys
Nike today unveiled the jersey designs for all thirteen of the countries participating in the 2018 Winter Olympic and Paralympic hockey tournaments. The uniforms were all designed to be as lightweight as possible, in fact they’re calling them Nike’s lightest hockey jerseys ever. To do this there has been a
Los Angeles Dodgers 2017 Phantom World Champs Merchandise
Congratulations to the Houston Astros on winning their first-ever World Series title, a true Fall Classic coming to an end tonight in Los Angeles with the Astros topping the Dodgers 5-1 in the seventh game… So, this ends the Sports Illustrated cover jinx thing forever right? Houston Astros 2017 World
AFL’s West Coast Eagles unveil new look, share process
The Australian Football League’s West Coast Eagles unveiled a new logo today, along with an unusually detailed video that shows steps in the year-long design process. Explore the journey of our logo and the design process for the #westcoaststory pic.twitter.com/gmDP5kA75K — West Coast Eagles (@WestCoastEagles) November 1, 2017 The new
Juventus FC set to wear special kit commemorating 120th anniversary
Although sports fans in North America are used to seeing teams in the NFL, NHL, NBA and MLB wear throwback uniforms from time to time, it’s a rarity in the world of soccer. It’s due to the fact that soccer teams have taken to switching kits from year-to-year, so it’s
The Open Branding Project: The Windup and The Pitch
Well here we are, week two of documenting this little experiment of ours. If you read Brandon’s original article last week, you’ll recall that we posted this idea on Twitter that we were looking for a partner to do a rebrand all in the public eye. It didn’t take long
2018 Olympic Hockey Jerseys Unveiled for Canada, USA
The National Hockey League will not send their players to the 2018 Winter Olympics… maybe they saw the uniforms they’d be wearing and decided against it. Nevertheless the hockey games will still go on. Today the uniforms that the top non-NHL hockey players from Canada and the United States will
BOO! Hallowe’en Sports Logos
It’s Hallowe’en! And it’s totally normal that my backyard, up here in Canada, we still have trees not only with leaves in them but leaves that are green. Whacky year, folks! It’s also fitting that on Hallowe’en night we could see a team that wears orange win the World Series.
By Fans, For Fans: Las Vegas Lights FC Unveil Logo
New United Soccer League franchise, the Las Vegas Lights FC, this morning unveiled their new “fan-designed” logo for their inaugural 2018 campaign. The logo was inspired by various elements of fan submissions sent in to the team in the two months since they were officially awarded a USL expansion team
Texans Helmets Will Not Be Logo-Free Today
Houston Texans players were reportedly thinking of playing without a logo on their helmet during today’s game against the Seahawks in Seattle in response to the news of a comment made by Texans team owner Bob McNair earlier this week. It was just one of the options the team had