West Michigan Whitecaps to play as Beer City Bung Hammers
The West Michigan Whitecaps, Single-A affiliate of the Detroit Tigers, will change their name to the Beer City Bung Hammers for one game this season. The name change is a nod to the Whitecaps hometown of Grand Rapids’ status as one of the premier beer cities in the US—they were
Cyclones to play as Brooklyn Bagels
The Brooklyn Cyclones, short-season Single-A affiliate of the New York Mets, have joined the food-based alternate identity fray. For one game, the Cyclones will wear uniforms highlighting that most New York of local specialties, the bagel. The logo, created by Brandiose, features an everything bagel slathered with cream cheese, with
A Teal Treat: Marlins Throw Back to 1993 This Weekend
The Miami Marlins have a new ownership group in place and with it comes a sudden fondness for their original teal and black uniforms. Yes, the Marlins will reach back into their past, all the way back to 1993, when they trot out onto the Marlins Park field starting tonight
Adidas Unveils Custom Washington Capitals Running Shoe
What are the perks of winning a Stanley Cup? There’s the ring of course, the banner in the rafters, and who can overlook getting an entire day with the Cup during the off-season? Now you also get your own pair of custom team-branded Adidas running shoes. Adidas unveiled their new
Graphic: Stanley Cup Championship Uniforms 1918-2018
A few years ago we created a graphic which received a fair amount of attention depicting the uniform worn for each Stanley Cup clinching victory since the dawn of the NHL era (1918). In that post we compiled a whole host of (what I consider to be) interesting and very
Wilmington Blue Rocks introduce Mr. Celery uniforms
The Wilmington Blue Rocks unveiled uniforms featuring a longstanding alternate brand, a character named Mr. Celery. The uniforms feature a close crop of the Mr. Celery logo on the front, and the character’s signature catch phrase “Woo hoo!” on the back. The origins of the character, who has nothing to
Nuggets Evolved: Unveil New Logos, Colours, Uniforms
The Denver Nuggets unveiled their new, kinda-retro logos late tonight both via an event and on their social media channels which they titled “Evolve”. The logos are very similar to what was first posted by Conrad Burry several weeks ago. Using their secondary “pickaxe” logo as the main focus of
Dayton Dragons to wear promotional jersey for first time ever
The Dayton Dragons don’t need help selling tickets. They will not be holding a Star Wars Night with promotional jerseys or rebranding for one game as a local food item (the Dayton Square-Cut Pizzas, maybe?). The Dragons, a Single-A affiliate of the Cincinnati Reds, have sold out every game in their
Hurricanes to Unveil New Third Jersey for 2018-19
The Carolina Hurricanes became the third NHL team to announce an alternate uniform for the 2018-19 season when they revealed they would unveil their new third jersey at the team’s draft party to be held on Friday, June 22nd. The new look will be unveiled before the 2018 NHL Draft
Fightin Phils play annual morning game as Reading Whoopies
In just about an hour, the Reading Fightin Phils will play their 17th annual morning game, and for the second year in a row, they’ll do so in an alternate, food-based identity, the Reading Whoopies. The history of Whoopie Pies in the region traces back to 18th-century German settlers, who
Photos: White Sox and Brewers Throw Back to 1983
The Chicago White Sox hosted ’80s Night yesterday at Comiskey Park Guaranteed Rate Field against their one-time American League rivals, the Milwaukee Brewers. These two have a bit of a history, in 1969 the “Milwaukee Brewers” (a group hopeful to land a Major League Baseball team) hosted a handful of
Pittsburgh Steelers Unveil 1979 Throwback Uniform
The Pittsburgh Steelers this afternoon unveiled their new throwback uniforms for the 2018 season via a press conference streamed over their various social media channels. Throwing it back to the 1979 Super Bowl championship season, the Steelers showed off the black jersey with alternating white and gold stripes on each