Is the XFL Set to Make a Return?
Like a periodical cicada, the XFL appears to be returning after being buried for seventeen years. Original XFL owner Vince McMahon is set to make a “major sports announcement” this afternoon, this just a month after Alpha Entertainment – a company McMahon is involved with – had trademarked “XFL” with the
Trenton Thunder to rebrand as Pork Roll on Fridays
The Trenton Thunder, double-A affiliate of the New York Yankees, will celebrate an aspect of New Jersey culture that dates back to the mid-1800s—the famously cylindrical, processed ham product known as pork roll (also called Taylor Ham by some). The team will rebrand as the Thunder Pork Roll on Fridays
Baseball Hall of Fame Class of 2018: Which Cap for Each?
The National Baseball Hall of Fame and Museum announced the fortunate few who will join the legends of the game and receive their plaque in Cooperstown later this Summer. Chipper Jones, Jim Thome, Vladimir Guerrero, and Trevor Hoffman join Jack Morris and Alan Trammell in making up the Class of
Leeds United receive major backlash towards new crest
Despite the fact that Leeds United are a historical sleeping giant in English soccer, you could make the argument that they haven’t really had an iconic crest at any point in their history. A quick look at their crest history seems to indicate that they’ve floated to and from differing
The Open Branding Project: Maori Patterns, Wordmark Challenges
This is part 8 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Hello readers, we’re just getting back into the swing of things after the holiday break. Our main focus
Connecticut commemorates Whalers with specialty license plates
Residents of the state of Connecticut have the chance to pay homage to their departed, still-beloved hockey team with specialty license plates. The plates feature the logo of the Hartford Whalers, who left the state to become the Carolina Hurricanes in 1997. The original version of the classic logo
Los Angeles Dodgers Unveil 60th Anniversary Logo, Patch
The Los Angeles Dodgers today unveiled the special patch in commemoration of the 60th anniversary of their first season in Los Angeles; the team will wear the patch throughout the upcoming 2018 season on the right sleeve of their jersey. At the center of the logo is a depiction of
Superstitious Pats Choose White for Super Bowl LII
They may be the “home team” for the Super Bowl but the New England Patriots will not be dressing the part. Announced this morning via their official Twitter account, the Patriots declared today that they will be wearing their road white jersey for the game two weekends from now in
Photos of 2018 NBA All-Star Game Uniforms Leaked
For the last couple of weeks, we’ve been seeing hints and possible leaks of the 2018 NBA All-Star Game uniforms. Today we can finally put an end to the “rumours” tag. I’ve obtained official photos of the black set of uniforms, specifically the LeBron James, Kevin Durant and Russell Westbrook
LA Galaxy sticks with the sash for 2018 home kit
The MLS offseason hit a major milestone on the calendar after this past week’s SuperDraft and two of the league’s charter clubs also unveiled new kits for 2018 as well. For starters, DC United unveiled their new home shirt. It’s pretty interesting up close with the subtle horizontal pinstripes, but
Phantom Merch: Jaguars, Vikings 2017 Conference Champs
Facing Tom Brady in a championship game? Odds are you’re gonna get some phantom gear comin’ your way. Jacksonville Jaguars, welcome to the club. As for the Minnesota Vikings, ouch… it would’ve been the first time a team played in a Super Bowl in their home stadium. But hey at
Kraken, Whales Among 13 Names Registered by Seattle NHL Group
Could “The Whale” be returning to the National Hockey League? How about the Seals? Because both classic names appear to be possibilities within a large list of domain names registered Thursday by an employee of Oak View Group, the organization behind Seattle’s NHL bid process — so says a post by