New York Red Bulls and New England Revolution kick off 2018 by releasing new kits
Welcome to 2018! The dawning of a New Year is a time for resolutions and other cliches that involve positive change, but it also means that it’s time for Major League Soccer teams to start unveiling their new looks for the upcoming season as well! Yes, it’s been barely a
Sabres, Rangers Dressing Up for 2018 Winter Classic Today
Happy New Year! The Buffalo Sabres and New York Rangers are getting together outside this afternoon in chilly New York City to take part in the 2018 NHL Winter Classic on the tenth anniversary of the first-ever game in this series. We’re going to recap the special uniforms both the
Maple Leafs Honour Johnny Bower With Memorial Patch
The Toronto Maple Leafs are honouring the memory of Hall of Fame goaltender Johnny Bower tonight by wearing a special memorial patch both on their jersey and helmet during their game in Glendale, Arizona against the Coyotes. The logo features Bower’s initials “JB” with his retired number 1 formed inside
Adidas will debut new football template for 2018 Army All-American Bowl
The Army All-American Bowl is the annual showcase of some of high school football’s brightest talents and the college football stars of tomorrow. It will take place next weekend on January 6 at the Alamodome in San Antonio and while the game itself is worth watching if you’re into following
NBA City Edition Uniforms Officially Unveiled by Nike
Nike and the National Basketball Association today unveiled the final set of new NBA uniforms for the 2017-18 season. Known as the “City Edition” it’s one of the four new uniform sets for each team which replaced the standard home, away, alternate uniform designations – in their place are Icon,
Lonzo Ball is dunking in the Big Baller league logo because LaVar thinks nobody dribbles anymore
In case you may have missed the news, Big Baller Brand CEO and general heat magnet LaVar Ball has come up with another provacative idea. This time, he is taking aim at the NCAA by coming up with a league that will be open to the country’s best high school
The Open Branding Project: I Think We Have Something Here
This is part 7 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Brian here again everybody with an update on the Open Branding Project. We didn’t have an article last
The 2017 Creamer Awards Winners: Best New Sports Logos of the Year
The year has come to a close and with that comes our announcement of the winners of the 2017 Creamer Awards, our sixth annual recognition of the best in new sports logos over the course of the past twelve months. Before we reveal the results I’d like to take a
Russian Olympians to wear most boring logo ever
Widespread allegations of systematic, institutionalized doping have led to Russia being banned from the 2018 Olympics in Pyeongchang, but the International Olympic Committee has made provisions for Russian athletes to compete without representing their home country. The IOC yesterday unveiled an intentionally boring mark that Russian athletes will wear during competition.
Omaha Storm Chasers commemorate 50 years with throwbacks
The Omaha Storm Chasers will use the occasion of their 50th season to take a stroll through their past identities. The team will wear five throwback jerseys on Fridays throughout the season, each commemorating a decade from the franchise’s history. The Storm Chasers debuted in 1969 and went by the
VOTE HERE! 2017 Creamer Awards
We’re almost set to announce the winners of the 2017 Creamer Awards, the best new sports logos of the year, but first we need to hear from you! Seems as though we’ve unexpectedly been left with extra spot on our judging panel… so we thought we’d give you guys that last
Charleston RiverDogs celebrate 175 (dog) years
The Charleston RiverDogs, Single-A affiliate of the New York Yankees in the South Atlantic League, will play their 25th human-year season in 2018. If your lifespan is roughly one-seventh that of a human’s, that translates to 175 baseball seasons as measured in dog years. “We are grateful to be a part