The Open Branding Project: The Windup and The Pitch
Well here we are, week two of documenting this little experiment of ours. If you read Brandon’s original article last week, you’ll recall that we posted this idea on Twitter that we were looking for a partner to do a rebrand all in the public eye. It didn’t take long
2018 Olympic Hockey Jerseys Unveiled for Canada, USA
The National Hockey League will not send their players to the 2018 Winter Olympics… maybe they saw the uniforms they’d be wearing and decided against it. Nevertheless the hockey games will still go on. Today the uniforms that the top non-NHL hockey players from Canada and the United States will
BOO! Hallowe’en Sports Logos
It’s Hallowe’en! And it’s totally normal that my backyard, up here in Canada, we still have trees not only with leaves in them but leaves that are green. Whacky year, folks! It’s also fitting that on Hallowe’en night we could see a team that wears orange win the World Series.
By Fans, For Fans: Las Vegas Lights FC Unveil Logo
New United Soccer League franchise, the Las Vegas Lights FC, this morning unveiled their new “fan-designed” logo for their inaugural 2018 campaign. The logo was inspired by various elements of fan submissions sent in to the team in the two months since they were officially awarded a USL expansion team
Texans Helmets Will Not Be Logo-Free Today
Houston Texans players were reportedly thinking of playing without a logo on their helmet during today’s game against the Seahawks in Seattle in response to the news of a comment made by Texans team owner Bob McNair earlier this week. It was just one of the options the team had
NFL: Bills, Redskins In Throwback Uniforms This Weekend
Two NFL clubs will be wearing throwback uniforms for their Week 8 games this weekend. Yesterday the Buffalo Bills announced they’d be sporting their familiar red “standing bison” logo on their white helmets for their game against fellow AFL alumnus the Oakland Raiders. The Bills’ jerseys will also be slightly
AC Milan ends partnership with Adidas after almost 20 years
For the past 20 years, AC Milan’s famous red-and-black striped kit has also been adorned with the iconic three stripes that set Adidas apart from other manufacturers. So when you have a relationship for nearly 2 decades, it’s going to be big news when it’s revealed that that relationship is
Cleveland Browns adopt soccer-esque logo ahead of London game
The Cleveland Browns will be facing off against the Minnesota Vikings in the final London game of the 2017 NFL season, and the Browns are having a little fun with it on social media at least. While the NFL is doing its best to create inroads outside of the United
Knights honor 20 years with White Sox with awesome unis
If this is any indication of the caliber of next season’s minor league baseball promotions, we’re in for a great 2018. The Triple-A Charlotte Knights will commemorate 20 years as an affiliate of the Chicago White Sox with uniforms inspired by their parent club’s history. For a handful of games,
The Open Branding Project: A Crazy Idea & Baseball
“Subjective opinion is the rule of the day. ‘I don’t like it therefore it must not be good’. The public is not invited to sit in the lab. Design [has become] about communication with a public that’s unaware of motivations behind a design” – 99% Invisible, podcast It’s all too
2017 World Series: Astros vs Dodgers Uniform Histories
As far as uniforms go, this year’s World Series is a battle between consistency and anything but. From the National League you’ve got the Los Angeles Dodgers, whose only drastic uniform change in the past 70 season was due to the relocation of the team battling the American League’s Houston
Orlando Magic Add Memorial Patch
The Orlando Magic announced this morning that they would be adding a memorial patch to their uniforms in memory of Helen DeVos for the remainder of the 2017-18 season. Mrs. DeVos, who died on October 18, 2017 at the age of 90 due to complications from a stroke was the