J’adore ça: McDonald’s Takes Over Naming Rights for French Ligue 1 in 2024-25
Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
New Era Reveals 2024 NFL Draft Hats
With exactly one month until the start of the 2024 NFL Draft, New Era has officially unveiled the hats that 29 of the 32 teams will present on stage to their first-round selections.
Denver Broncos Officially Announce New Uniforms Are “Coming Soon”
After nearly two years of speculation, the Denver Broncos officially announced that new uniforms are “coming soon,” presumably before the start of the 2024 NFL Draft, which takes place from April 25-27.
Kenosha Kingfish to play as Kenosha Kickers on Home Alone Night
Cue the accordion! The collegiate summer-level Kenosha Kingfish hope to be the Polka Kings of the Midwest when they take to the field as the Kenosha Kickers for one game this season. The Kenosha Kickers are a fictional polka band from the movie Home Alone, led by John Candy’s Gus
Asheville Tourists unveil new look for Hippies alternate
The High-A Asheville Tourists first adopted their alternate Hippies identity after losing (actually tying) a Twitter-fueled bet with the Greenville Drive in 2017. After the Drive repeatedly taunted Asheville with jokes on social media about their town being filled with hippies, the two teams made a bet that the loser
Biloxi Shuckers honor seagulls with Beach Chickens identity
Just a few weeks after unveiling their first-ever alternate identity, the Double-A Biloxi Shuckers unveiled a second alternate for the 2024 season. The team will play as the Biloxi Beach Chickens, a wink and a nod to the seagulls that frequent the town’s beaches. (Of course, Beach Chickens is not
Columbia Fireflies to play as Carolina Grits
Grind up dried maize or hominy and make a porridge out of it and what do you have? The newest entry in Minor League Baseball’s decades-long food frenzy, the Carolina Grits. The Columbia Fireflies are celebrating the Southern culinary staple with a new alternate identity just unveiled this week. “Dating
Lehigh Valley IronPigs to play as Cats
The Triple-A Lehigh Valley IronPigs have honored dogs with alternate identities a number of times, playing select games over the years as the Corgis, IronMutts, IronWeiners, and IronPugs. But for the first time, the team will pay tribute to dogs’ finicky, clawful cousins when they take the field as the
Wichita Wind Surge to play as Chili Buns
The Double-A Wichita Wind Surge will pay tribute to a time-honored midwestern culinary tradition when they play as the Chili Buns for two games this season. The logo features the confection itself, a cinnamon roll nestled in a bowl of chili—not to be confused with another style of chili buns,
German Football Association Announces Nike Kit Deal, Ending Decades-Long Partnership with Adidas
Shock move ends Germany’s 70-plus-year relationship with Adidas; new contract with Nike will run from 2027 to 2034
CanPL’s Pacific FC Teams Back Up With Indigenous Artist for 2024 Alternate Kit
After a wildly successful collaboration with Maynard Johnny Jr. for their 2022 alternate kit, Canadian Premier League side Pacific FC is teaming back up with the Coast Salish artist for their new 2024 alternate kit. The Victoria, B.C.-based club unveiled the kits on their website and social media handles on
MLB Little League Classic Logo Gets an Update for 2024
Major League Baseball’s annual trip to Williamsport will come with a slightly new logo in 2024. For the 7th annual edition of the game, MLB has kept the same structure of the logo but adjusted the typeface and colours and shifted where the competing team logos are placed. Take a