Chattanooga Lookouts pay tribute to towing industry with Wreckers alternate
The Double-A Chattanooga Lookouts will pay tribute to an industry that was born in their city when they take to the field as the Chattanooga Wreckers. Per the team, the identity recognizes Chattanooga as the birthplace of the wrecker, a nickname for tow truck, and of the towing industry. Chattanooga’s
What’s New for 2024 MLB Logos and Uniforms
It’s finally time for the 2024 Major League Baseball season to (truly) get underway! This means it’s also time for my annual detailed look at all the uniform and logo changes you’ll see on the ballfield throughout the next six to seven months of baseball bliss. This year, we saw
Total Eclipse of the Puck: AHL’s Cleveland Monsters Mark Solar Eclipse with Glow-in-the-Dark Jerseys
Cleveland will be in path of totality for solar eclipse on April 8; Monsters to wear special edition jerseys against Rochester on March 30
Ligue 1 Launches New Logo for 2024-25 Season
Logo features L inside italicized number 1; will go into full use in stadiums, broadcasts and digital applications on August 16
Detroit Lions To Unveil New Uniforms Before 2024 NFL Draft
Although he announced more than a year ago the Detroit Lions would get new uniforms this season, team president Rod Wood revealed this week they’ll be unveiled before the 2024 NFL Draft, which will take place April 25-27.
Winston-Salem Dash to play as Hype Hens
Last year, the High-A Winston-Salem Dash rebranded as the Hyphens on Salute to Winston-Salem Night. It was a response to a decade and a half of grammar nerds (myself included) pointing out that the piece of punctuation that conjoins Winston and Salem is in fact not a dash, but rather
CFL’s Edmonton Elks Unveil 75th Anniversary Logo, Plans for Season-Long Celebration
Logo features Commonwealth Stadium and Edmonton skyline; each flash bulb in stadium stands represents one of 14 Grey Cup titles
J’adore ça: McDonald’s Takes Over Naming Rights for French Ligue 1 in 2024-25
Three-year naming rights valued at somewhere between €60 million and €90 million; league previously sponsored by Uber Eats since 2020-21
New Era Reveals 2024 NFL Draft Hats
With exactly one month until the start of the 2024 NFL Draft, New Era has officially unveiled the hats that 29 of the 32 teams will present on stage to their first-round selections.
Denver Broncos Officially Announce New Uniforms Are “Coming Soon”
After nearly two years of speculation, the Denver Broncos officially announced that new uniforms are “coming soon,” presumably before the start of the 2024 NFL Draft, which takes place from April 25-27.
Kenosha Kingfish to play as Kenosha Kickers on Home Alone Night
Cue the accordion! The collegiate summer-level Kenosha Kingfish hope to be the Polka Kings of the Midwest when they take to the field as the Kenosha Kickers for one game this season. The Kenosha Kickers are a fictional polka band from the movie Home Alone, led by John Candy’s Gus
Asheville Tourists unveil new look for Hippies alternate
The High-A Asheville Tourists first adopted their alternate Hippies identity after losing (actually tying) a Twitter-fueled bet with the Greenville Drive in 2017. After the Drive repeatedly taunted Asheville with jokes on social media about their town being filled with hippies, the two teams made a bet that the loser