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We’re Going to Need a Bigger Boat: The Story Behind the Clearwater Threshers

In late 2003, residents of Clearwater, Florida, were startled to see this billboard appear in their hometown without explanation: And this one: The cryptic message caused some concern. “People started freaking out,” said Jason Klein, co-founder of the baseball-centric design firm Brandiose. “They called Viacom, and they wanted Viacom to disclose who

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Got Our Eyes on You: The Story Behind the Chattanooga Lookouts

Back in February of this year, baseball fans in Minnesota attending an event called Twins Fest were introduced to the Chattanooga Lookouts, their team’s new affiliate in the Double-A Southern League. It’s not that the Lookouts are a new team—they’ve been around off and on since 1885—but they are new

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