Fear the Deer: Milwaukee Bucks Unveil New Uniforms
The Milwaukee Bucks have unveiled their new home and road uniforms for the upcoming 2015-16 season, this at the first annual Bucks’ “Summer Block Party” fan event held this afternoon in Milwaukee’s Schlitz Park. The new uniforms come two months after the team launched their new logo and colour scheme. It’s
Doing the Twist: The Story Behind the Omaha Storm Chasers
There are a lot of sports teams named after severe weather or natural disasters—Avalanche, Hurricanes, Quakes, Storm, Thunder, etc. But very few teams are named for the people who actually head out into the world in intentional pursuit of extreme weather events. The term storm chasing is most commonly associated with
NBA moves NBA Finals patch from chest to back of jerseys
As you all noticed during this NBA season, the league made the decision to move the NBA logo from the front of the jersey from the left side of the chest to the back of the jersey above the player’s name. Now, it appears that the change has also affected
WHL Prince George Cougars Unveil New Logo
The Western Hockey League’s Prince George Cougars unveiled their new logo earlier today, the logo is the same one we posted a black-and-white version of two weeks ago. A cougar head is the main focal point of the logo, the cougar is created out of the negative space in a
100 Years of Roundels in Sports Logos
Roundels. They’re all the rage in the world of sports logos these days, both in terms of clubs adopting them and the reaction many fans have when they ultimately do. For the 2015 season we’ve seen seven teams (across the 5 major leagues in North America) introduce a new roundel logo as
Atlanta Hawks officially unveil new logos
This past weekend, we basically received confirmation of what would be the Atlanta Hawks’ new primary logo when the design was spotted on things from hats, to websites, and even McDonald’s cups. The logo was all over the place, which made it hard to dispute that this was the new
“My Story Is Complete”: Our Chat with Jerry Dior
The creator of the iconic Major League Baseball logo has died. Jerry Dior passed away last month at the age of 82 following a battle with cancer in his New Jersey home. We were fortunate enough to have Jerry call and write to us from time-to-time, he was extremely passionate about
Atlanta Hawks New Logo Leaked?
I mean it’s a roundel, so it’s gotta be real… right? The logo you see above was spotted earlier today by Twitter user @ConradBurry on both an Atlanta Hawks website and on a 2015 NBA Draft cap design The Hawks have long been rumoured to be switching their primary to
Shucking Great: The Story Behind the Biloxi Shuckers
This is the first season for the Biloxi Shuckers, whose previous life was as the Huntsville Stars in the double-A Southern League. The thing is, nearly two months into their inaugural season, they still haven’t played a home game. Because of construction and funding issues, the Shuckers opened the season
NCAA bans “overbuilt” helmets from college football
Man, this has been a rough offseason for Shawn Oakman; At least for his sense of on-field fashion. Earlier in this offseason, the NCAA banned the crop-top look that was steadily creeping back into style after seemingly dying a quick and painful death in the late-90s. Now, in their never-ending
AHL IceCaps Update Colours to Reflect New NHL Affiliation
The American Hockey League’s St. John’s IceCaps have updated their primary logo to reflect their new affiliation agreement with the NHL’s Montreal Canadiens. The changes were unveiled this morning during an event held at the Mile One Centre in St. John’s, NL. Red, white, and blue have replaced the old colour
2016 NBA All-Star Game Logo Unveiled
The NBA has officially unveiled the 2016 NBA All-Star Game logo following a leak which occurred earlier in the day. The unveiling took place at a media event held at Toronto’s CN Tower. Front and centre in the logo is Toronto’s CN Tower shown as if you were looking up toward