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First Look at 2016 World Cup of Hockey Logos

Thanks to a Tweet from the Canadian based Sportsnet television network, we’ve got an early look at the logos which will be used for each of the countries and teams in the upcoming 2016 World Cup of Hockey. It’s a combination of old school designs (Finland, Czech Republic), modern day designs (Russia,

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From Mining to MJ: The Story Behind Birmingham Barons

Beneath the surface of the tidy identity of one of minor league baseball’s most storied teams lies a decidedly untidy, twisting, turning history—or rather two separate histories that converged under the banner of today’s Birmingham Barons, Double-A affiliate of the Chicago White Sox. To start with, the team’s identity is untidy

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Raptors Adding Two New Jerseys Next Season

They don’t call it “The Six” for nothing. According to a report we touched upon earlier, the Toronto Raptors will be wearing a new alternate “stretch” uniform in the 2016-17 NBA season and, as we’ve learned since, will also be wearing a throwback look (no, not that one). With their

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Albuquerque Isotopes to hold Better Call Saul promotion

The Albuquerque Isotopes, Triple-A affiliate of the Colorado Rockies, already have an identity based on a TV show—a March 2001 episode of The Simpsons. On August 6 of this coming season, the Isotopes will take to the field donning the identity of another TV show. They’ll wear jerseys featuring Albuquerque’s

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