Runnin’ With the Devils: Utica Comets Bring Back Devil-U Logo for New Alternate Jersey
New alternate jersey and logo pay tribute to Utica Devils, who played in city from 1987 to 1993 before franchise left for New Brunswick
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From the Depths: AHL’s Cleveland Monsters Launch New Brand Identity
Identity includes new primary logo, tertiary logo, wordmark and color scheme; jersey set includes sweater carried forward from 2023 AHL Outdoor Classic
Atlantic League adds Spire City Ghost Hounds
A new team in the Atlantic League of Professional Baseball team located in Frederick, Maryland, has been wearing jerseys with question marks on them this season while awaiting their fulltime brand. That brand was finally made public when the team recently took the field as the Spire City Ghost Hounds
Where Do the 49ers Super Bowl LIV Champs Caps & Shirts End Up?
The Kansas City Chiefs have won the Super Bowl, and you most certainly noticed that the second the game ended they were already wearing Super Bowl LIV Champions merchandise. Of course you did, this happens every year. Championship merchandise for both teams is made in advance of the final whistle
ECHL Thunder Celebrate Five Seasons in Adirondack
The Adirondack Thunder are ready to celebrate five seasons of life in the ECHL. Adirondack is currently affiliated with the NHL’s New Jersey Devils. Earlier today, the upstate New York hockey team unveiled their fifth anniversary season logo — the logo shows the club’s logo within a circle, the team
Ahead of Move from Columbus, Austin MLS Unveils Name & Logo
Austin may not yet have the Crew, but they’ve already got a logo when (or if) they ever do. With rumours swirling about the impending relocation of Major League Soccer’s Columbus Crew SC from Ohio to Austin, team owner Anthony Precourt via his group Precourt Sports Ventures has released both
Hershey Bears unveil Outdoor Classic jersey
The AHL’s Hershey Bears, 11-time Calder Cup champions, will take to the ice for the 2018 Capital BlueCross Outdoor Classic in a specialty jersey that hearkens back to the early days of the team’s 80-year history. The diagonal HERSHEY on the front of the jersey echoes that of the Bears’ 1969 championship
Nats Clinch Gives First Look at 2017 Postseason Gear
With over three weeks left in the regular season the Washington Nationals have clinched the National League East Division championship. Suffice to say, there is no “phantom merchandise” coming out of the NL East in 2017. While all of this merchandise will be red, white, blue, and full of curly
After Poor Play Blue Jays May Drop New Red Uniform
Back in January the Toronto Blue Jays unveiled a new red-and-white alternate uniform, a patriotic Canadian look for the 150th anniversary celebrations happening throughout the country in 2017. “I like ’em, they’re different, something a little different than what we’re used to wearing,” Blue Jays infielder Ryan Goins told me at
Hershey Bears Celebrate 80 Years With Special Logo
The oldest team in the American Hockey League is getting set to celebrate a Giant milestone. Based out of Hershey, Penn. since 1938 the Hershey Bears, named as an homage to an earlier local team known as the Hershey (Chocolate) B’ars (d’ya get it?), are about to enter their 80th
Alternative Facts Super Bowl LI Merchandise
Green Bay vs Pittsburgh in Super Bowl LI? Hey, that was almost a thing! But New England made it through yet again and Atlanta rose up to make their first appearance since 1999. We almost had a re-match of Super Bowl XLV which was the first Super Bowl to use
Oakland Raiders Trademark Names for Las Vegas
Are they one step closer to relocation or just trying to put a little bit of extra pressure on Alameda County? Whatever their reason, the Oakland Raiders this week trademarked “LAS VEGAS RAIDERS” as a potential new name for the franchise. The trademark submitted to the United States Patent and Trademark