Puma Releases New Kits for 3 Women’s Euro 2025 Nations, Including Hosts Switzerland

Three more teams competing in this summer’s UEFA Women’s Euro 2025 tournament gave us a look this week at what they’ll be wearing on the pitch, including the host team.

German manufacturer Puma launched new home and away kits for Iceland, Portugal, and hosts Switzerland on Thursday, May 15. The tournament itself kicks off on Wednesday, July 2. Iceland and Switzerland are both in Group A (along with Norway and Finland) while Portugal is in Group B alongside Spain, Belgium and Italy.

Here’s a closer look at each of the kits, along with what Puma had to say about them:

🇨🇭 SWITZERLAND 🇨🇭

There’s nothing sweeter than victory on home turf, and Switzerland will be striving for glory as the hosts of this year’s tournament. With the home crowd behind them, the Switzerland team want kits that reflect the excellence their nation is known for. The women’s team kits embody this spirit, reflecting Swiss pride and ambition on the pitch.
The Home kit – designed just for the women’s team – draws inspiration from traditional Swiss textile monograms, whilst the primary red of the national flag remains consistent. The Away kit nods to the Jungfraujoch railway station in the alps, famously the highest in Europe – bright white with a mountainous design.

🇮🇸 ICELAND 🇮🇸

The first Icelandic team to qualify for a major tournament back in 2009, ‘Stelpurnar Okkar’ or ‘our girls’ will now be competing in their fifth straight this summer.
The Home kit is inspired by the flow of the glaciers of Iceland with the Away kit channeling the fluid movement of the northern lights, the squad will look to carry the power and beauty of their country and translate it into their playing style.

🇵🇹 PORTUGAL 🇵🇹

In Portugal, playing ‘por amor à casimola’ or ‘for the love of the jersey’, means playing your heart out for the national team, so ensuring players and fans alike don a kit worthy of Portuguese pride is essential, and the bespoke women’s team designs do just that. Drawing inspiration from the Quinas, a symbol found on both the Portugal coat of arms and team emblem, the kit celebrates Portugal’s legacy and future.
Marking the new era of Portugal football kits by PUMA, the classic deep reds and greens of Home kits past are given a fresh look, ensuring history is set to be made, not just talked about. The Away kit meanwhile brings through bold colors and futuristic graphics, referencing the intersection of art, technology and football found in modern-day Portugal.