Adidas Brings Back Classic Trefoil Logo on Third Kits for 5 Elite European Clubs

Monday, August 12, 2024Monday, August 12, 2024 Glenn Cook

Company’s logo first introduced in 1972 appears on new third kits for Real Madrid, Manchester United, Arsenal, Bayern Munich and Juventus

MLB Announces Speedway Classic ’25 at Bristol, Unveils Logo

Friday, August 9, 2024Friday, August 9, 2024 Chris Creamer

Before the Atlanta Braves and Cincinnati Reds take the field on Saturday, August 2, 2025, the home plate umpire will have a tough decision to make… “should I yell ‘play ball!’ or ‘It’s time to start your engines’?” This morning, Major League Baseball announced that they would play a game

Toronto WNBA Team Asks Fans for Assist in Branding

Thursday, August 8, 2024Thursday, August 8, 2024 Glenn Cook

Team asks for “ideas, names, stories, photos, videos, voice memos, colour preferences and more” from across Canada to help develop name and identity

New York Jets Unveil “The Classic” Throwback Uniforms

Monday, July 22, 2024Monday, September 30, 2024 Andrew Lind

Although it’s only been five years since they moved away from the design, the New York Jets unveiled a familiar throwback uniform that will be worn against the Buffalo Bills on Monday Night Football on Oct. 14.

Los Angeles Kings Unveil New Logos, Modernized Take on ’90s Classic

Thursday, June 20, 2024Monday, September 30, 2024 Chris Creamer

The Los Angeles Kings are goin’ back to the ’90s, kids! This morning, the Kings unveiled their new, old logo via their social media channels, one day after posting a teaser graphic simply showing the outline of the logo. It’s a throwback, mostly, to what the club wore from 1988

10 Smaller European Countries Get New 2024-26 Kits Thanks to UEFA Kit Assistance Scheme

Friday, June 7, 2024Friday, June 7, 2024 Glenn Cook

In partnership with Italian manufacturer Erreà, program allows associations that lack bargaining power to get too-caliber kits for their national teams

Borussia Dortmund Aims for a Modern Classic With 2024-25 Home Kits – Plus 3 Other European Kit Launches

Friday, May 17, 2024Saturday, May 18, 2024 Glenn Cook

ACF Fiorentina leans hard into signature purple color; Bologna FC calls new home kits ‘an act of love’; Athletic Bilbao goes with the flow with new away kit

Report: Brazil Could Ditch Nike as Kit Supplier After Receiving Massive Offer

Tuesday, May 7, 2024Tuesday, May 7, 2024 Glenn Cook

Brazilian news outlet reports CBF has received an offer worth more than five times what Nike currently pays them from either Adidas or Puma

German Football Association Announces Nike Kit Deal, Ending Decades-Long Partnership with Adidas

Thursday, March 21, 2024Thursday, March 21, 2024 Glenn Cook

Shock move ends Germany’s 70-plus-year relationship with Adidas; new contract with Nike will run from 2027 to 2034

MLB Little League Classic Logo Gets an Update for 2024

Thursday, March 21, 2024 Chris Creamer

Major League Baseball’s annual trip to Williamsport will come with a slightly new logo in 2024. For the 7th annual edition of the game, MLB has kept the same structure of the logo but adjusted the typeface and colours and shifted where the competing team logos are placed. Take a