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Long Beach State Selects Sharks As New Mascot

Six months after university leadership retired its controversial Prospector Pete mascot, California State University, Long Beach — also known as Long Beach State — announced on Friday the selection of Sharks as the new school mascot. The decision concluded a student-initiated process in which the university solicited ideas for a

USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

To celebrate its designation as a preeminent university, the University of South Florida last fall introduced a brand new academic logo, which featured a full-bodied, lime-green bull.  The “Charging Bull” was met with immediate and heavy criticism by students and alumni, who cited similarities to the logo used by investment

John Carroll Introduces New Athletic Branding

As it prepares to celebrate 100 years of its participation in intercollegiate athletics, John Carroll University on Friday unveiled a brand new logo, color pallette and wordmark. The collaborative process took more than a year, and involved input from athletes, coaches, athletic administrators and school leaders. From the athletic department’s