Miami Heat Trademark New Vice-Themed “Heat” Wordmark
The Miami Heat recently filed an application to trademark a new “Heat” wordmark inspired by their Vice-themed City Edition uniforms.
The Miami Heat recently filed an application to trademark a new “Heat” wordmark inspired by their Vice-themed City Edition uniforms.
There’s nothing quite so controversial as a logo change these days, and now the City of Austin has become the latest to experience just what happens when you try to rebrand. Last week, the City of Austin unveiled a new “unified” brand, the first cohesive branding project in its history.
The New Orleans Saints will wear their new gold alternate jerseys in today’s season opener against the Arizona Cardinals.
Why are Major League Baseball players wearing yellow ribbons today? All MLB players, managers, coaches, and umpires will wear gold ribbon patches on their jerseys for all games played today, Sunday, September 7, 2025. They also have the option to wear gold wristbands. Commemorative base jewels and lineup cards will
Two more Nike-outfitted European soccer clubs have unveiled their new third kits inspired by the manufacturer’s Total 90 template from the early 2000s. Premier League side Tottenham Hotspur and La Liga contenders Atlético de Madrid have both launched their versions of the new kit template, which is based on the
The University of Manitoba is charging ahead with a new identity for its Bisons varsity sports teams. The Winnipeg-based school, which competes in the Canada West conference of U Sports, rolled out the new identity earlier this week. The centerpiece of the visual system is a new forward-facing bison logo
The Seattle Kraken unveiled a new all-black third uniform this afternoon for the 2025-26 season, a head-to-toe look the club is calling a jersey “from the abyss.” It’s the first alternate uniform from the young franchise. Featuring black from “helmet to blade,” the new set includes a matte-black helmet, predominantly
Our two-part comprehensive list of every uniform, logo and field change that has taken place across the NFL this offseason wraps up with a look at the NFC.
The Ottawa Senators have finally officially unveiled their new red third jersey, doing so at a media event yesterday afternoon. The unveiling follows several leaks of the full uniform set over the past year. The jersey has a red base with black shoulders trimmed in metallic gold. On each sleeve
The Carolina Hurricanes unveiled a new road white uniform this morning, an homage to the club’s black 2023 Stadium Series set, now in white, now a full-time sweater, for the upcoming 2025-26 NHL season. The diagonal “CANES” wordmark uniform, muted warning-flag waist pattern, and two-flag shoulder mark are out. In
The New York Rangers have added their 100th anniversary logo to centre ice at Madison Square Garden. The mark, originally unveiled back in March, features a 100 in the Rangers’ familiar red-with-white-shadow sweater number style, set above the Rangers’ shield logo. That shield had been redrawn with what the club
The Washington Capitals are switching up their jersey ads this season. The club has reached a multi-year agreement with Coupang to place the company’s logo on the upper right chest of the Capitals’ home and third jerseys beginning with the upcoming 2025-26 NHL preseason. The mark features the Coupang wordmark