The Faux-lympics – Londoners thumbing their nose at the Olympic Brand

The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do?  With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use

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New Zealand Unveils 2012 Olympic Uniforms

Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms.  A spokeswoman for the New

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2012 Olympic Uniform Review: Australia

Welcome to week two in our Olympic series! This week we take a look at Australian Olympic-wear for the upcoming 2012 games. For the Aussies, its not the look that they insist is new, it’s the technology. The uniforms unveiled March 28th at the Sydney Olympic Park Sports Centre do boast some

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2012 Olympic Uniform Review: Great Britain

While the athletes prepare for the “Big Show” we here at SportsLogos.Net will be taking a look at some of the official team uniforms unveiled for the upcoming London Olympics. From the looks of it, we’ve got something for everyone….from the boring to the ridiculous. First up, and fittingly so,

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Nike Unveils Faster US Track Unis for 2012 Olympics

Designed to shave off seconds of a sprinter’s time, Nike yesterday unveiled the new track and field uniforms for Team USA’s 2012 Summer Olympic team. According to Nike, the new uniform is capable of “shaving up to 0.023 seconds off 100-meter sprint times”; that may not sound like a lot,

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UK Lab Creates World’s Smallest Olympic Rings

With only 60 days to go until it’s opening ceremonies, scientists in the United Kingdom have created the world’s smallest Olympic rings. According to The Daily Mail, it’s the smallest logo ever created – a single molecule 100,000 times thinner than a human hair, precision-crafted to resemble the five Olympic

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London 2012 Olympic Tickets Unveiled

The London 2012 Summer Olympic Games are right around the corner and, let’s be honest, it has been a disaster from a design and branding point-of-view thus far. This past weekend the London Organising Committee of the Olympic Games unveiled the design of the Olympic tickets and when compared to

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