The 2016 World Cup of Hockey will be the latest major North American sporting event to have ads on in-game player uniforms. After basketball’s Philadelphia 76ers announced they would be wearing StubHub patches on their jerseys in 2017, NHL CMO Brian Jennings told Ben Fischer of the Sports Business Journal that
Tag: 2016 world cup of hockey
“Illegal Logo” Forces Change to World Cup of Hockey Uniform
Who says logos can’t be serious business? The uniforms designed for Team Czech Republic to be used in the upcoming 2016 World Cup of Hockey was forced to undergo a bit of a change due to what local media referred to as an “illegal badge”. When the uniforms for World Cup were unveiled