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UC Riverside Highlanders Unveil New Academic, Athletic Identity

The University of California, Riverside, recently unveiled a new brand identity that unifies academics and athletics through updated logos and typography, as well as a simplified color scheme. “We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside

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USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

To celebrate its designation as a preeminent university, the University of South Florida last fall introduced a brand new academic logo, which featured a full-bodied, lime-green bull.  The “Charging Bull” was met with immediate and heavy criticism by students and alumni, who cited similarities to the logo used by investment

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