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Adidas Presents Custom Shoe Design to Coyne Schofield

Earlier today, Adidas presented Kendall Coyne Schofield, a forward with Minnesota Whitecaps and the captain of the U.S. National Hockey Team, with a pair of custom shoes to commemorate her impressive showing at the 2019 NHL All-Star Skills Competition late last month. Coyne Schofield took part in the Fastest Skater

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Studio Stories: NHL Winter Classic Not Just About Heritage

Trophies matter. Maybe in hockey more than any other sport, where the “hoist” of the trophy evokes so much emotion, so much desire. When it came time for the 2019 Winter Classic uniform design, Adidas Hockey partnered with the Chicago Blackhawks and Boston Bruins to take a break from looking

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Our Talk with Adidas about the NHL Digital 6 Uniform Project

Earlier this week Adidas, the NHL, and EA Sports together unveiled a unique new concept, six digital-only uniforms for hockey’s historic “Original* Six” franchises, uniforms designed to be used by players of EA Sports’ NHL19 video game. For these six teams, the youngest of which is ninety years old, this

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University of Miami Unveil New Alternate Uniform

The University of Miami is literally incorporating the ocean into their new uniform. Unveiled today by both the university and Adidas, the Hurricanes new orange alternate football uniforms for the upcoming 2018 season are the first-ever football uniforms to feature repurposed and upcycled materials which were collected from marine environments.

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Adidas Unveils A New Look for the NHL

Adidas today unveiled home jersey designs for all thirty-one National Hockey League clubs at an event in Las Vegas, Nevada. Each NHL team will be taking the ice wearing the new Adidas uniforms beginning with the upcoming 2017-18 season. Adidas takes over for Reebok as the official jersey supplier of the NHL.

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