I recently returned from New Zealand, a nation known for its sweeping landscapes, its creative methods of killing invasive rats, and, of course, its imposing and wildly successful rugby team. New Zealand is a place where the question of visual identity and national branding has been on the forefront of the
Tag: all blacks
New Zealand’s All Blacks Unveil “Blackest Jersey Ever”
New Zealand’s All Blacks rugby team unveiled the blackest jersey ever—or the #BlackestJerseyEver—this week, and will debut the new look in game action this weekend against England. The jerseys, made from a high-tech woven carbon, are designed by Adidas to be form fitting (players are harder to tackle that way) and