The Citadel Bulldogs Seek Input For Reinvigorating Athletic Brand

The Citadel Bulldogs are inviting the local community to share input on new branding that will include a consistent color palette, logos, typography and uniforms across their athletic programs. “We want our athletic branding to reflect thoughts, observations and spirit of every segment of The Citadel community – cadets, students,

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Saint Peter’s Peacocks Unveil New Athletic Branding

As part of a department-wide rebranding around one of the nation’s most unique mascots, the Saint Peter’s Peacocks recently unveiled a new primary logo, typeface and spirit marks.  “This is an exciting day for our student-athletes, coaches, staff, alumni and fans,” athletic director Rachelle Paul said in a statement. “Together,

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National Junior College Athletic Association Updates Logo

When the National Junior College Athletic Association resumes competition next year, it will do so with an updated logo that was unveiled on Tuesday afternoon. “The NJCAA brand is the first impression of the association and the visual identity for two-year collegiate athletics in the United States,” NJCAA vice president

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UC Riverside Highlanders Unveil New Academic, Athletic Identity

The University of California, Riverside, recently unveiled a new brand identity that unifies academics and athletics through updated logos and typography, as well as a simplified color scheme. “We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside

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UC Santa Cruz Banana Slugs Reveal New Brand Identity

After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5.  The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the

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Sun Belt Conference Reveals New Logo, Wordmark

The Sun Belt Conference officially unveiled its new logo and wordmark on Thursday morning, bringing to end a rebranding project that began in earnest last summer. The logo and wordmark were created by Brian Gundell of Brian Gundell Graphic Design Co., whose past clients include the Arizona Diamondbacks, Atlanta Braves,

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UC Santa Cruz Banana Slugs Reveal Logo Finalists For Brand Refresh

On several occasions over the last four months, the University if California, Santa Cruz, has asked alumni, fans and students to vote on a new logo and wordmark.  Now on the verge of choosing the winner, the Banana Slugs want your input one last time.  The #NewSlug2020 campaign began in

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Indiana State Sycamores Introduce New Athletic Branding

Indiana State University on Tuesday morning unveiled new athletic branding that includes an updated logo, wordmark and associated fonts. “This is an exciting day for Sycamore Athletics as we position ourselves for the future while also paying respect to the rich tradition at Indiana State,” said athletic director Sherard Clinkscales.

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UC Santa Cruz Banana Slugs Seek Input For Brand Refresh

The University of California, Santa Cruz, is seeking input from alumni, fans and students as it looks to refresh its athletic brand around its beloved mascot, Sammy the Slug, which has taken on many styles since the Banana Slug nickname was introduced in 1986. The #NewSlug2020 campaign will help the

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Purdue University Unifies Academics, Athletics Under Motion P Logo

Purdue University quietly unified its academic and athletic brands under one mark last month as it looks to take its “next giant leap” into the future. Using a play off the words graduate Neil Armstrong said moments after he took mankind’s first steps on the moon, the university — which

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New York Tech Introduces New Logo And Color Scheme

The New York Institute Of Technology athletic department on Monday afternoon unveiled a new logo and updated color scheme.  The new roaring bear replaces a more abstract and muscular bear that had been a symbol of the athletic department since the 1990s, while the color scheme moves from a lighter

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