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Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips

Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West

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Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals

Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is

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Babe Ruth ‘Called Shot’ Jersey Could Fetch $30M at Auction

The jersey Babe Ruth was wearing during one of the most iconic moments of his career is going up for auction, and it could sell for a record-breaking amount of money. Ruth’s road grey New York Yankees jersey with the number 3 on the back will be put up for

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