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Studio Stories: Modernizing the Brewers Ball-in-Glove Logo

The ball-in-glove Milwaukee Brewers logo is back. Officially. But this time it’s been reinvented and modernized enough to let it live as the team’s primary mark without being changed enough to lose the essence of the original 1978 design. Getting there, though, that wasn’t simple. “It was very tricky, man,”

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FredNats unveil groundbreaking logo featuring Mary Washington

The Fredericksburg Nationals—FredNats to friends—unveiled a new logo today to augment the new identity they debuted earlier this year. The logo features George Washington’s mother Mary Washington. “The story of Fredericksburg, Virginia, is not just George Washington chopping down the cherry tree,” said Dan Simon, who created the entire FredNats

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Twenty-Six New Copa Logos for MiLB in 2020

Minor League Baseball’s growing and increasingly popular Copa de la Diversión (Fun Cup) program will feature 92 teams in 2020, up from 72 this past season. Now in its fourth year, the initiative involves teams adopting temporary Spanish-language brands. The 2020 batch of Copa identities will feature 25 all-new identities

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