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Studio Stories: Creating the T-Wolves Prince Uniform

The Minnesota Timberwolves figured they had a hit when it came to Prince-inspired uniforms. They didn’t expect the popularity would garner such attention and devotion, but more than two years before the purple threading hit the lights of Target Center in Minneapolis, they knew it’d be a hit. “Internally we

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2018 Creamer Awards Winners: The Best New Sports Logos of 2018

Welcome to the 2018 Creamer Awards, our seventh annual celebration of the best new sports logos to debut throughout the year. Over these past twelve months, we saw a plethora of new logos across the sports world. In addition to the usual crop of fresh designs, we were treated to

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NBA Unveils New Earned Uniform for 16 Teams

The National Basketball Association and Nike today unveiled the sixteen new alternate “Earned” uniforms that’ll be worn between Christmas and the end of the season by teams that qualified for the playoffs last season. The idea is that the teams “earned” the honour of getting an additional (fifth!) uniform option

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Harlem Globetrotters Unveil New Uniform, First Change in 20 Years

Sweet Georgia Brown, the Harlem Globetrotters have a new uniform! Unveiled as part of their new deal with Champion Athleticwear, the Globetrotters new uniform includes an updated wordmark across the chest, a subtle sublimated star pattern, as well as a new special fitted design for female players. The team is

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Lakers Unveil Magic Johnson Tribute Uniforms

The Los Angeles Lakers tonight officially unveiled their new “City Edition” uniforms four weeks after they first leaked out. For their “City Edition” series, instead of focusing on L.A., the Lakers have chosen to instead honour important players in their franchise’s history, they’re referring to this as their “Lore Series” uniform. Last

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