Capital One Becomes Presenting Sponsor Of The Rose Bowl

The College Football Playoff semifinal at the Rose Bowl won’t be played in Pasadena on Jan. 1 due to coronavirus restrictions in California, so top-ranked Alabama and No. 4 Notre Dame will instead meet at AT&T Stadium in Arlington, Texas. But that won’t be the only change for “The Granddaddy

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Mercari Named New Title Sponsor Of Texas Bowl

Lone Star Sports & Entertainment and ESPN Events announced earlier this week that Mercari, a Japanese e-commerce company, will be the new title sponsor of the Texas Bowl. “We are excited to welcome Mercari as the new title sponsor of the Texas Bowl,” Texas Bowl executive director David Fletcher said

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Guaranteed Rate Named New Title Sponsor Of Arizona Bowl Game

The Fiesta Bowl Organization recently announced Guaranteed Rate as the new title sponsor of the annual bowl game played at Chase Field in Phoenix, the home of Major League Baseball’s Arizona Diamondbacks.  “We’re excited to add one of the fastest-growing mortgage companies, and one that loves sports, into our family,”

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Duke’s Mayonnaise Replaces Belk As Title Sponsor Of Charlotte Bowl Game

The Charlotte Sports Foundation announced on Thursday that Duke’s Mayonnaise has replaced Belk as the title sponsor of the annual college football bowl game held at Bank of America Stadium in Charlotte, North Carolina. “The Duke’s brand is synonymous with mayonnaise in every kitchen in the south,” Charlotte Sports Foundation

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Inaugural Myrtle Beach Bowl Logo Unveiled

One of more than 40 bowl games scheduled to be played during the 2020-21 college football season, the Myrtle Beach Bowl recently unveiled the logo for its inaugural game. The Myrtle Beach Bowl will be held at Brooks Stadium — home of the Coastal Carolina Chanticleers — and feature a

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Cheez-It To Replace Camping World As Sponsor Of Orlando Bowl Game

After two seasons as the title sponsor of the annual bowl game held at Chase Field in Phoenix, Cheez-It announced on Wednesday morning a multi-year partnership with Florida Citrus Group to be the new sponsor of one of the two postseason games at Camping World Stadium in Orlando. “Cheez-It is

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Radiance Technologies Becomes Title Sponsor Of Independence Bowl

As part of an agreement that will run through at least the 2024 college football season, Radiance Technologies last week was named the new title sponsor of the Shreveport, Louisiana-based Independence Bowl.  “Radiance is very excited about this partnership with the Independence Bowl,” Radiance Technologies CEO Bill Bailey said in

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SoFi Stadium and Hollywood Park Formally Announce LA Bowl

SoFi Stadium, the state-of-the-art home of the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, a 298-acre sports and entertainment complex, have partnered with the Mountain West and Pac-12 conferences to create a new collegiate postseason game called the LA Bowl. The LA Bowl, which was officially announced

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