The body governing international ice hockey is going on the power play with a new “modern, fan-focused” visual identity. The International Ice Hockey Federation — which oversees world championships at all levels, the Champions Hockey League and IIHF Continental Cup in Europe, and the hockey tournaments at the Olympic Games
Tag: brand identity
University of Manitoba Bisons Charge Forward With New Athletics Identity
The University of Manitoba is charging ahead with a new identity for its Bisons varsity sports teams. The Winnipeg-based school, which competes in the Canada West conference of U Sports, rolled out the new identity earlier this week. The centerpiece of the visual system is a new forward-facing bison logo
Hungry Like the Wolf: SPHL’s Huntsville Havoc Introduce New Logos, Jerseys
The Huntsville Havoc are getting hungry like the wolf for the 2025-26 SPHL season after launching new logos and jerseys. After introducing a retro cartoon wolf alternate logo a few years ago, the Havoc have pivoted and gone all-in on the look, unveiling a new suite of logos based on
University of Regina Unifies Rams, Cougars Teams Under Single Visual Identity
After more than a quarter century of separate identities for their football team and the rest of their varsity sports teams, the University of Regina’s athletics program is uniting the two under a new visual brand system. The U Sports program based in the Saskatchewan capital unveiled the new brand
MacEwan Griffins Mark 50th Anniversary With ‘Reimagining’ of Logo
With half a century of athletic excellence under their belts, the MacEwan University Griffins are looking forward to the next 50 years with a “bold reimagining” of their logo. The university — based in Edmonton, Alberta — unveiled the new logo on Wednesday, May 28, during a special presentation and
San Francisco 49ers Reveal Refreshed Brand Identity, Potential Glimpse At “Rivalries” Uniform
The San Francisco 49ers have revealed a refreshed brand identity that will initially appear on their social media platforms, official team website and other applications but could also offer a glimpse into the design of their new “Rivalries” uniform that will debut this season.
University of Guelph Evolves Brand, Including New Logo for Gryphons Sports Teams
The University of Guelph has a whole new look, including a new logo for its Guelph Gryphons athletics department. The Ontario-based university and U Sports member unveiled their new brand identity on Friday, March 21, calling it “an evolution, not a rebrand, of current logo assets.” The new logos and
WTA Ready to Make a Racket With New Brand Identity
The organization overseeing women’s professional tennis around the world is hoping fans and players alike will rally around their new brand identity. The Women’s Tennis Association (WTA) rolled out the new identity—which it says is “bigger, bolder and built for the future”—on its website and social media channels on Thursday,
Tottenham Hotspur Tweaks Primary Logo, Reintroduces Monogram As Part of ‘Remastered’ Brand
New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography