Purdue University quietly unified its academic and athletic brands under one mark last month as it looks to take its “next giant leap” into the future. Using a play off the words graduate Neil Armstrong said moments after he took mankind’s first steps on the moon, the university — which
Tag: brand
The Faux-lympics – Londoners thumbing their nose at the Olympic Brand
The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do? With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use