Studio Stories: NHL Winter Classic Not Just About Heritage

Trophies matter. Maybe in hockey more than any other sport, where the “hoist” of the trophy evokes so much emotion, so much desire. When it came time for the 2019 Winter Classic uniform design, Adidas Hockey partnered with the Chicago Blackhawks and Boston Bruins to take a break from looking

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Our Talk with Adidas about the NHL Digital 6 Uniform Project

Earlier this week Adidas, the NHL, and EA Sports together unveiled a unique new concept, six digital-only uniforms for hockey’s historic “Original* Six” franchises, uniforms designed to be used by players of EA Sports’ NHL19 video game. For these six teams, the youngest of which is ninety years old, this

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Blackhawks, Bruins Release 2019 Winter Classic Logos

If the logos released today are any indication, the 2019 Winter Classic will be a throwback to the 1930s. The Chicago Blackhawks were first to announce this morning, and it appears they are *finally* reaching back to their original look for a throwback uniform. You’d be forgiven for not knowing this, based

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Icy Irish: NHL Unveils Logo for 2019 Winter Classic

The National Hockey League today unveiled the logo that they’ll be using for the 11th instalment of their annual Winter Classic outdoor game. For 2019, the game will be played at Notre Dame Stadium in or around South Bend, Indiana, home of your Notre Dame Fighting Irish; the game will

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Blues, Blackhawks Winter Classic Uniforms Officially Unveiled

Confirming a leak we discussed last week, the St Louis Blues and Chicago Blackhawks both unveiled their retro-themed uniforms for the 2017 NHL Winter Classic. As we saw then, the Blues will be wearing a uniform which closely resembles their expansion season threads from 1967-68. The Chicago Blackhawks will be

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