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UAlbany Great Danes Unveil Refreshed Athletic Identity

The State University of New York at Albany unveiled a refreshed athletic identity on Wednesday morning that includes a realistic depiction of a Great Dane as the primary logo. “This new brand identity truly exemplifies our culture of developing our student-athletes into Great Leaders, Great Champions and Great Danes,” athletic

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Wisconsin Badgers’ Uniforms To Include Black “W” On University Crest

When they return to action, the Wisconsin Badgers will wear a modified version of the university crest on their athletic uniforms to show solidarity with black and other underrepresented communities, school officials announced on Wednesday afternoon.  “I have previously stated my commitment to taking meaningful steps involving issues of diversity

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Texas Tech Red Raiders Unveil New Uniforms

While in the midst of ending its partnership with other high-profile universities, Under Armour recently extended its deal with Texas Tech through the 2023-24 school year. Thus, the Red Raiders football program revealed new uniforms on Saturday afternoon. This marks the first significant uniform update for Texas Tech since the

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UC Riverside Highlanders Unveil New Academic, Athletic Identity

The University of California, Riverside, recently unveiled a new brand identity that unifies academics and athletics through updated logos and typography, as well as a simplified color scheme. “We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside

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Memphis Adds ‘Black Lives Matter’ Decal this Fall

The University of Memphis football team will wear helmet stickers this fall in support of the Black Lives Matter movement, head coach Ryan Silverfield announced on Tuesday evening. “The use of the ‘BLM’ logo on a helmet decal was an idea from our student-athletes,” Silverfield told The Commercial Appeal. “It doesn’t

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Under Armour Attempting To Terminate Apparel Contracts With Cal Golden Bears, UCLA Bruins

Citing a lack of marketing benefits and financial difficulties associated with coronavirus outbreak, Under Armour recently announced plans to terminate lucrative apparel contracts with the University of California, Berkeley, and the University of California, Los Angeles.  “We have been paying for marketing benefits that we have not received for an

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Oregon, Oregon State Rivalry Will No Longer Reference Civil War

The longstanding rivalry between the Oregon Ducks and Oregon State Beavers will no longer be referred to as the Civil War, the universities announced in a joint statement on Friday afternoon. “Changing this name is overdue as it represents a connection to a war fought to perpetuate slavery,” Oregon State

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Charlotte 49ers Unveil New Athletic Identity

The Charlotte 49ers unveiled a new athletic identity on Tuesday afternoon, which the university hopes will become a rallying point for students, alumni and fans throughout the local community. “The new identity captures the energy that will drive our programs to championship-level success,” Charlotte athletic director Mike Hill said in

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Florida State Seminoles Unveil Updated Home Jerseys With White Numbers

Last summer, then-Florida State head coach Willie Taggart announced the Seminoles planned to bring back white numbers on their garnet home jerseys for the 2020 season. And though Taggart is no longer with the program, those plans finally came to fruition on Thursday evening when Florida State shared a video to

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Duke’s Mayonnaise Replaces Belk As Title Sponsor Of Charlotte Bowl Game

The Charlotte Sports Foundation announced on Thursday that Duke’s Mayonnaise has replaced Belk as the title sponsor of the annual college football bowl game held at Bank of America Stadium in Charlotte, North Carolina. “The Duke’s brand is synonymous with mayonnaise in every kitchen in the south,” Charlotte Sports Foundation

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Virginia Cavaliers Modify New Logos To Remove Slavery Ties

The University of Virginia has removed one small detail from the athletic department’s new primary and secondary logos that inadvertently referenced the school’s history with slavery. The logos, which were originally unveiled on April 24, previously featured curves on the grip of the sabres that mimicked the design of the

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UC Santa Cruz Banana Slugs Reveal New Brand Identity

After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5.  The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the

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