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Arizona Diamondbacks Unveil Updated Nike Uniforms

With Nike becoming the Major League Baseball’s official outfitter beginning with the 2020 season, the Arizona Diamondbacks have used the opportunity to update their existing uniform set. The Diamondbacks’ new uniforms aren’t a complete overhaul of their existing set, but do remove two of the more notable elements from the

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A Brand with Some Bite: The Story Behind the Arizona Diamondbacks

With 18 seasons under their belt, the Arizona Diamondbacks are still Major League Baseball’s new kid on the block. The team debuted along with the Tampa Bay Devil Rays in 1998, in a splash of purple and teal, an oasis of color in the Arizona desert. Unconstrained by convention or tradition, the

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Aces Are Wild: The Story Behind the Reno Aces

When I reached out to the Reno Aces, triple-A affiliate of the Arizona Diamondbacks, to talk to them about their logo and team name, I did not expect to end up talking about Ewoks. But when I asked Aces marketing director Brett McGinness about how the team’s sophisticated, traditional look bucks

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