With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract
Tag: England
Brentford Becomes First English Club to Authenticate Match-Worn Shirts With Microchips
Premier League side Brentford FC have taken a stand against counterfeiting by becoming the first club in England to use microchip technology to authenticate match-worn shirts. Brentford integrated the technology into their shirts for the first time last week when they hosted Everton at the Gtech Community Stadium in West
Le Coq Sportif Files for Bankruptcy, Ends All Remaining Soccer Kit Deals
Soccer seemingly lost a legendary brand last week when French sportswear company Le Coq Sportif filed for bankruptcy. The company, which has been around since 1882, was placed under judicial restructuring proceedings by the Paris Commercial Court, according to a report in British newspaper The Sun. “Le Coq Sportif is
Manchester United to Switch Up Shirt Sponsor Logo to Shine Light on Health Injustice
English Premier League giants Manchester United are hoping to use the fronts of their shirts to shine a light on a worthy charity later this season. The club announced this week that, as part of their front-of-shirt sponsorship deal with Qualcomm, they would swap out the Snapdragon logo for that
Arsenal Brings Back ‘No More Red’ Campaign For 4th Season, Will Wear Kits in FA Cup Tie Sunday
For the fourth consecutive season, English Premier League side Arsenal FC are bringing back their No More Red campaign to combat knife crime and highlight people making positive differences for youth in North London. Arsenal launched the 2025 campaign on Friday, January 10, and as part of it, they will
Aston Villa to Wear Black 150th Anniversary Kit in FA Cup Tie vs. West Ham Friday
English Premier League club Aston Villa is turning back the clock to celebrate its 150th anniversary later this week. The club unveiled a special anniversary kit on Tuesday, January 7, and will wear it for their Emirates FA Cup third-round match against West Ham United on Friday, January 10 —
‘Cheap, Tacky and Hideous’: Rugby Fans Sound Off on New Six Nations Championship Logos
Fans of international rugby are blowing the whistle after one of the sport’s oldest and most prestigious competitions launched a rebrand this week. The Six Nations Championship dates back to 1883 is contested every year between England, France, Ireland, Italy, Scotland and Wales. But in an attempt to “recharge” the
Premier League Shows Support for LGBTQ+ Community Through Rainbow Laces Campaign
Clubs across England’s Premier League are once again showing their support for members of the LGBTQ+ community in soccer and beyond through the Rainbow Laces campaign. For fixtures between November 29 and December 5, Premier League players are wearing rainbow boot laces and rainbow captain’s armbands. Other materials around stadiums
Leicester City Could Lose Front-of-Shirt Sponsor As Company Faces Bankruptcy Allegations
In the middle of a relegation battle on the field, English Premier League side Leicester City could be facing problems off the field too, as the financial stability of their front-of-shirt sponsor has been called into question. In July 2024, Leicester City announced it had signed a sponsorship deal —
Tottenham Hotspur Tweaks Primary Logo, Reintroduces Monogram As Part of ‘Remastered’ Brand
New identity aims to embrace club’s rich history and unmistakable heritage by eliminating text under crest; introducing silhouette, monogram and hallmarks; and reworking typography
FC Barcelona Joins Other Nike-Outfitted Clubs in Honoring Women’s Game With New Third Kit
Other clubs released new kits recently include Bayern Munich, Aston Villa, Wolverhampton, Real Sociedad, VfB Stuttgart, Udinese, Olympique de Marseille, OGC Nice, Stade de Reims, Stade Brestois 29
Man City, Noel Gallagher Team Up for Kit Marking 30th Anniversary of Oasis Debut ‘Definitely Maybe’
Musician has been a fan of Manchester City since the 1970s; colors used in kit mirror those found in the art for band’s 1994 debut album