Vote Now! 2020 Creamer Awards Best Primary Logo

Every year we gather the best in new sports logos, break them out into different categories and then present them to the masses in order to determine the logo that stands above them all. And then we give that logo an award. I call these awards the Creamer Awards. Why?

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Stirring Up Debate: Introducing the Burlington Sock Puppets

If your city once laid claim to the title “Hosiery Capital of the South” and you’re trying to name a minor league baseball team, it would be almost criminally negligent not to seize on that fact. To that end, just moments ago, the Appalachian League’s franchise in Burlington, North Carolina,

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Hudson Valley Renegades update brand with NY affiliation

Minor league baseball has undergone seismic changes in recent weeks, with Major League Baseball imposing a new order on the system of farm teams that serve as the pipelines for the big league clubs’ players. Teams have changed everything from affiliation status, classification, and parent clubs. One of those teams

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Dallas Stars Tease New Uniform

Earlier today the Dallas Stars teased a new uniform on their social media channels. A Tweet on @DallasStars revealed two too-closeup-to-see-much photos with a message simply showing an emoji wearing a monocle with one raised eyebrow. The team’s Twitter account avatar adds a further clue, the numbers 10.28.20, or October

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LEAK: New LA Lakers Blue and Silver “City” Jersey for 2021

The Los Angeles Lakers, fresh off having their Classic Edition look leaked, face yet another early look at a new uniform for their upcoming 2020-21 season. This time we’re seeing what I’m being told is the defending champs’ new “City Edition” look which continues the theme of throwing things back

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Leaked: Photo of New Ottawa Senators Uniform for 2021

There was another leak of, what is probably, the new Ottawa Senators rebranding yesterday. While previously we’d seen photos of merchandise courtesy the official NHL Shop (that’s a good source, right?), now we have our first look at the new uniform thanks to user “anothercanuck19” on Reddit. The leaked photo

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Pickle Things Are Happening: The Story Behind the Portland Pickles

The first time marketing entrepreneur Alan Miller heard the name of the collegiate summer level Portland Pickles, a team he now co-owns with former Seattle Seahawks punter Jon Ryan (among others), he was not too sure about it. “When I originally heard it,” he said, “it was a little bit

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