City-specific brands take overarching tournament logo and apply color palettes and patterns with local significance
Tag: fifa
Philippine Football Federation, Adidas Launch New Kits for 2023 Women’s World Cup Squad
Kits launched at event Monday; Philippines will play in Group A at Women’s World Cup alongside New Zealand, Norway and Switzerland
‘Is That It?’: Reaction to 2026 World Cup Logo Swift, Overwhelmingly Negative
Reactions on social media range from confusion to anger to disappointment
FIFA Unveils Logo For 2026 World Cup in North America
Each host city will have its own bespoke brand that “embodies its own world‑renowned culture and heritage, in which millions of international fans will immerse themselves when kick-off comes in 2026”
South Africa Releases New National Team Kits for Women’s World Cup
Denmark also quietly releases new comic book-inspired kits for women’s national team
England Women’s Team Raises Dementia Awareness Through Jerseys in Friendly
Three players without names in Lionesses’ starting lineup represent 1-in-3 people born in the UK today who will develop dementia
Irish Women to Debut New Away Kits vs. United States Tuesday
Kits unveiled by FA of Ireland on social media channels Tuesday morning; will be worn in World Cup warmup match in St. Louis
Nike Launches New Home and Away Kits for 13 Nations in 2023 Women’s World Cup
Kits unveiled for co-hosts Australia and New Zealand, along with Brazil, Canada, China, England, France, Korea, Netherlands, Nigeria, Norway, Portugal and United States
Adidas Launches Stunning Nature-Inspired Away Kits for Women’s World Cup Teams
Kits for Argentina, Colombia, Germany, Japan, Spain and Sweden celebrate iconic scenery and diverse natural landscapes of each country
Along With Black, MLS Refs to Wear Yellow, Blue and Pink Uniforms in ’23, ’24
Uniforms manufactured by Capelli Sport were designed with input from officials to make sure they’re comfortable for all
Costa Rica Unveils New Adidas National Team Kits
First kits for Costa Rica under new Adidas deal use older template than countries outfitted by company wore at 2022 World Cup
Adidas Unveils Match Ball for 2023 Women’s World Cup
The world’s best female football players will have a new ball to kick around later this year when the 2023 FIFA Women’s World Cup kicks off in Australia and New Zealand. Adidas unveiled its new Oceaunz ball on Tuesday, January 24 — a little less than six months before the