The color palette that makes up the brand of the Florence Y’alls derives from a 45-year-old water tower in the town of Florence, Kentucky. When the franchise rebranded as the Y’alls just a few months ago after playing as the Florence Freedom since 1994, they explained that the cream and
Tag: Florence Y’alls
Florence Freedom rebrand as Y’alls
In 1974, the city of Florence, Kentucky, built a water tower near Interstates 75 and 71 and the site of the future Florence Mall, which would open in 1976. The owners of the mall site gave land to the city for the tower with the caveat that it feature the