Citing a lack of marketing benefits and financial difficulties associated with coronavirus outbreak, Under Armour recently announced plans to terminate lucrative apparel contracts with the University of California, Berkeley, and the University of California, Los Angeles. “We have been paying for marketing benefits that we have not received for an
Tag: Golden Bears
Cal Updates Identity, Adds New Bear Logo
While the “Cal” script isn’t going anywhere, the University of California unveiled a tweak to its athletic department identity that includes a fresh bear logo and a new third color: gray. The new bear also gets some fun placement as a silhouette-styled graphic on the football jersey sleeve and as