The California athletic department announced on Wednesday that Nike will become the official outfitter of the Golden Bears’ 30 varsity programs beginning on July 1.
Tag: Golden Bears
Under Armour Attempting To Terminate Apparel Contracts With Cal Golden Bears, UCLA Bruins
Citing a lack of marketing benefits and financial difficulties associated with coronavirus outbreak, Under Armour recently announced plans to terminate lucrative apparel contracts with the University of California, Berkeley, and the University of California, Los Angeles. “We have been paying for marketing benefits that we have not received for an
Cal Updates Identity, Adds New Bear Logo
While the “Cal” script isn’t going anywhere, the University of California unveiled a tweak to its athletic department identity that includes a fresh bear logo and a new third color: gray. The new bear also gets some fun placement as a silhouette-styled graphic on the football jersey sleeve and as