The Grand Junction Rockies, an independent minor league baseball team in the Pioneer League, made the long-overdue decision to rebrand two seasons after losing their affiliation with the Colorado Rockies. The team announced today that it will heretofore be known as the Grand Junction Jackalopes. The nickname derives from a
Tag: grand junction rockies
Grand Junction Rockies announce impending name change
The Pioneer League baseball team that plays in Grand Junction, a town of 60,000 residents just east of the Utah border on Colorado’s western slope, has gone by the nickname Rockies since 2012. That made a lot of sense (though it was a bit boring) through 2020, because the team
Pioneer Baseball League introduces new branding for new era
In advance of its first season as an independent “MLB Partner League,” the Pioneer Baseball League unveiled a new look today, including two new logos and a redesigned website. Per the league, the new identity is meant to reflect “a classic baseball look and feel while paying homage to the
The Story Behind Casper the Aboriginal, Western, Cowboy Ghost
Imagine you’re a logo designer and you’ve been tasked with creating a brand for a minor league baseball team. You’re free to let the creativity flow, but you have a few constraints to consider: The team plays in a town called Casper, so the team is going to be called the