The Buffalo Bills have unveiled a logo that commemorates their farewell season at Highmark Stadium and announced they’ll wear it as a patch on their jerseys for one game this season.
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Buffalo Bills, Highmark Reach Stadium Naming Rights Deal
The Buffalo Bills announced this week that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner of their stadium in Orchard Park, New York, though financial terms of the 10-year contract were not revealed. “We are proud to welcome Highmark to the Buffalo