Minor league baseball is an industry whose main goal is to appeal to families, if not specifically children. So the Hillsboro Hops, short-season single-A affiliate of the Diamondbacks, went out on a limb when they based their entire identity on one of the four main ingredients of beer. In fact, when the
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Hillsboro Hops Introduce the Next Great Minor League Logo
Mr. Celery, the Montgomery Biscuit, and now Mr. Hop Cone. The Hillsboro Hops yesterday unveiled their new name and logo via their Facebook page, immediately adding themselves to the list of the best of the best in terms of branding and logos in Minor League Baseball. A member of the