The Washington Capitals are switching up their jersey ads this season. The club has reached a multi-year agreement with Coupang to place the company’s logo on the upper right chest of the Capitals’ home and third jerseys beginning with the upcoming 2025-26 NHL preseason. The mark features the Coupang wordmark
Tag: hockey
Hungry Like the Wolf: SPHL’s Huntsville Havoc Introduce New Logos, Jerseys
The Huntsville Havoc are getting hungry like the wolf for the 2025-26 SPHL season after launching new logos and jerseys. After introducing a retro cartoon wolf alternate logo a few years ago, the Havoc have pivoted and gone all-in on the look, unveiling a new suite of logos based on
WHL’s Vancouver Giants, Kelowna Rockets Launch Anniversary Logos
As they gear up for another Western Hockey League season, a pair of British Columbia-based teams in the league have unveiled logos commemorating milestone anniversaries. Both the Vancouver Giants and the Kelowna Rockets revealed their anniversary logos last week. The Giants are celebrating a quarter-century in the WHL, while the
ECHL’s Greensboro Gargoyles Reveal Jerseys for Inaugural Season
The ECHL’s newest franchise has given their fans a look at what they’ll be wearing when they take the ice this fall. The Greensboro Gargoyles unveiled new purple and white primary jerseys, along with a black alternate jersey, during an event at Piedmont Hall in Greensboro, North Carolina, on Thursday,
QMJHL’s Huskies Mark 30 Years in Rouyn-Noranda With Anniversary Logo
The Rouyn-Noranda Huskies of the Quebec Maritime Junior Hockey League are marking 30 years in their home city with a new anniversary logo. The Huskies unveiled the logo on their social media channels last week. It’s not clear yet how the Huskies will use the logo, but it could appear
University of Regina Unifies Rams, Cougars Teams Under Single Visual Identity
After more than a quarter century of separate identities for their football team and the rest of their varsity sports teams, the University of Regina’s athletics program is uniting the two under a new visual brand system. The U Sports program based in the Saskatchewan capital unveiled the new brand
KHL’s Kunlun Red Star Relocates to Shanghai, Renamed Shanghai Dragons
The Kontinental Hockey League’s only Chinese team has a new name and logo to go along with their new city in the upcoming season. The team formerly known as Beijing HC Kunlun Red Star announced last week that it was officially relocating to Shanghai to become the Shanghai Dragons for
The Count Returns: OHL’s Kingston Frontenacs Bring Back Old Logo for New Uniform
After years of fan requests, the Ontario Hockey League’s Kingston Frontenacs are bringing back a popular retro logo for a new jersey. The team announced on Monday, August 11, that the Count Frontenac logo — which they used as a primary logo from 2001 to 2009 — would return on
New Logo Celebrates 30 Years of Colorado Avalanche Hockey
Three decades of NHL hockey in the Rockies will be celebrated this season in Denver. This week, the Colorado Avalanche announced plans to mark the franchise’s 30th anniversary since moving to Denver, with the reveal being made thirty years to the day that the club first unveiled its Avalanche name
ECHL’s Iowa Heartlanders Deepen Community Connections With Pair of Specialty Jerseys
As they kick off their fifth ECHL season, the Iowa Heartlanders are looking to deepen their connections with their community and their fans with a pair of new specialty jerseys for 2025-26. The team based in Coralville, Iowa, unveiled the jerseys last week and started taking pre-orders for them on
The Abyss Awakens: Seattle Kraken Tease Alternate Jersey in Social Media Video
It looks like the National Hockey League’s Seattle Kraken are getting ready to dive back into the waters of the Pacific Northwest for the inspiration for a new alternate jersey. The Kraken posted a 49-second video to their social media channels on Monday, August 4, teasing what is presumably a
Avast, Me Hearties! NHL Unveils Swashbuckling Stadium Series Logo for Lightning vs. Bruins
The National Hockey League is battening down the hatches in preparation for the 2026 edition of their Stadium Series outdoor game. The game between the Tampa Bay Lightning and the Boston Bruins will take place on February 1, 2026, at Raymond James Stadium in Tampa. And, as a nod to