The Western Hockey League’s Portland Winterhawks are celebrating 50 years of junior “hawkey” in Oregon’s largest city with a special anniversary logo. The logo was actually released back in January but has been used more prominently and with greater frequency in the buildup to the 2025-26 WHL regular season. It
Tag: hockey
University of Manitoba Bisons Charge Forward With New Athletics Identity
The University of Manitoba is charging ahead with a new identity for its Bisons varsity sports teams. The Winnipeg-based school, which competes in the Canada West conference of U Sports, rolled out the new identity earlier this week. The centerpiece of the visual system is a new forward-facing bison logo
Seattle Kraken Glow into the Abyss with New All-Black Third Uniform
The Seattle Kraken unveiled a new all-black third uniform this afternoon for the 2025-26 season, a head-to-toe look the club is calling a jersey “from the abyss.” It’s the first alternate uniform from the young franchise. Featuring black from “helmet to blade,” the new set includes a matte-black helmet, predominantly
Ottawa Senators Reveal New Red Third Jersey for 2025-26 NHL Season
The Ottawa Senators have finally officially unveiled their new red third jersey, doing so at a media event yesterday afternoon. The unveiling follows several leaks of the full uniform set over the past year. The jersey has a red base with black shoulders trimmed in metallic gold. On each sleeve
Stormy Season: Carolina Hurricanes Unveil New Road White Uniforms for 2025-26
The Carolina Hurricanes unveiled a new road white uniform this morning, an homage to the club’s black 2023 Stadium Series set, now in white, now a full-time sweater, for the upcoming 2025-26 NHL season. The diagonal “CANES” wordmark uniform, muted warning-flag waist pattern, and two-flag shoulder mark are out. In
New York Rangers 2025-26 Centre Ice Design Celebrating 100th Anniversary Revealed
The New York Rangers have added their 100th anniversary logo to centre ice at Madison Square Garden. The mark, originally unveiled back in March, features a 100 in the Rangers’ familiar red-with-white-shadow sweater number style, set above the Rangers’ shield logo. That shield had been redrawn with what the club
Washington Capitals Add Coupang Logo to Home & Third Jerseys Starting in 2025-26
The Washington Capitals are switching up their jersey ads this season. The club has reached a multi-year agreement with Coupang to place the company’s logo on the upper right chest of the Capitals’ home and third jerseys beginning with the upcoming 2025-26 NHL preseason. The mark features the Coupang wordmark
Hungry Like the Wolf: SPHL’s Huntsville Havoc Introduce New Logos, Jerseys
The Huntsville Havoc are getting hungry like the wolf for the 2025-26 SPHL season after launching new logos and jerseys. After introducing a retro cartoon wolf alternate logo a few years ago, the Havoc have pivoted and gone all-in on the look, unveiling a new suite of logos based on
WHL’s Vancouver Giants, Kelowna Rockets Launch Anniversary Logos
As they gear up for another Western Hockey League season, a pair of British Columbia-based teams in the league have unveiled logos commemorating milestone anniversaries. Both the Vancouver Giants and the Kelowna Rockets revealed their anniversary logos last week. The Giants are celebrating a quarter-century in the WHL, while the
ECHL’s Greensboro Gargoyles Reveal Jerseys for Inaugural Season
The ECHL’s newest franchise has given their fans a look at what they’ll be wearing when they take the ice this fall. The Greensboro Gargoyles unveiled new purple and white primary jerseys, along with a black alternate jersey, during an event at Piedmont Hall in Greensboro, North Carolina, on Thursday,
QMJHL’s Huskies Mark 30 Years in Rouyn-Noranda With Anniversary Logo
The Rouyn-Noranda Huskies of the Quebec Maritime Junior Hockey League are marking 30 years in their home city with a new anniversary logo. The Huskies unveiled the logo on their social media channels last week. It’s not clear yet how the Huskies will use the logo, but it could appear
University of Regina Unifies Rams, Cougars Teams Under Single Visual Identity
After more than a quarter century of separate identities for their football team and the rest of their varsity sports teams, the University of Regina’s athletics program is uniting the two under a new visual brand system. The U Sports program based in the Saskatchewan capital unveiled the new brand