Today, the Pittsburgh Penguins announced they would be wearing an advertisement on their black home jerseys next season for Highmark, a healthcare company based out of Pittsburgh. The blue and white Highmark Blue Cross Blue Shield logo will appear on a 3″ x 3.5″ black rounded rectangle and be stitched
Tag: jersey ads
MLB Announces Jersey Ads in 2023, Helmet Ads in October
It’s official. It’s happening. Advertisements are coming to Major League Baseball uniforms… and they’re coming as soon as this October. In-game uniform ads were included as part of the new Collective Bargaining Agreement between the league and the MLB Player’s Association signed early last month. Today, the league released the
Blue Jackets Second NHL Team to Announce Ads on Uniforms in 2022-23
The floodgates have opened. Yesterday, the Columbus Blue Jackets gleefully announced that they are the first* NHL team to announce they will be wearing an advertisement patch on their on-ice jerseys when the 2022-23 season gets underway this fall. (The Washington Capitals beat them by about, oh, six months) The
D.C. United Add Blockchain Technology Provider as Front-of-Shirt Sponsor
XDC Network plans to bring “one of the most engaging fan experiences in professional sports” to MLS club
Sporting Kansas City Upgrades Sleeve Sponsor to Front of Shirt for 2022 MLS Season
Company logo replaces logo of Sporting KC’s in-house charity on shirt fronts; NYCFC also announces sleeve sponsorship deal with Dude Wipes
NBA Approves Two More Ad Spots on Uniforms for 2022
Today, the National Basketball Association’s board of governors approved two more corporate advertisement placement options on team uniforms. Merry Christmas! According to ESPN’s Nick DePaula, the league will allow teams to wear a 3″x3″ advertisement patch on their shooting shirts and warmup jackets beginning with the current 2021-22 season. Patches
Lazio Lets Fans Choose Shirt Sponsor Colour Through Fan Token Vote
Italian Serie A club lets fans choose whether new sponsor’s logo should appear on home kits in navy blue or white
MLS Expansion Franchise Charlotte FC Announces Sponsorship Deal with Centene Corporation
Health care provider’s logo to appear on sleeves of first-team game jerseys, front of academy kits and first-team practice jerseys
New Ownership May Mean New Shirt Sponsor for Newcastle United
Club currently sponsored by sports betting firm Fun88, but new owners are from Saudi Arabia, where all forms of gambling are illegal
Washington Capitals First to Announce On-Ice Jersey Ad Deal for 2022-23
Here it comes. The Washington Capitals this morning became the first National Hockey League team to announce they would be placing an advertisement on their in-game uniforms. The announcement comes just a few weeks after the NHL approved the practice, the second “big four” league to do so. Beginning with
Lakers Strike New Jersey Ad Deal with Bibigo
The Los Angeles Lakers will have a new advertisement on their uniforms beginning with the upcoming 2021-22 NBA season. Announced by the club yesterday, the Lakers will wear the logo of Bibigo, a Korean food company, on all of their jerseys. Things I learned today, the name “Bibigo” combines the
Report: NHL Approves Ads on Jerseys for 2022-23 Season
Welp. The National Hockey League has approved the placement of advertisement logos on in-game team jerseys starting with the 2022-23 season, this according to a report this morning from Sportico. The report says teams will be permitted to place a corporate logo patch on their jerseys and it must be