If you’ve ever watched more than 10 seconds of basketball for the past 2-3 decades, then you recognize the iconic Jumpan logo. The silhouette of Michael Jordan flying through the sky for a slam dunk has nearly become synonymous with basketball itself. So, naturally, a lawsuit over who actually came
Tag: Jumpman
Exploring Athletes’ Personalized Logos
They aren’t superheroes, but they have their own marks (just be glad they don’t also carry capes and other costumes). The biggest names in sports—you know, the ones that have their own line of shoes and apparel—need a little something besides a swoosh or three stripes to set their brand