English Premier League powerhouses and German sportswear manufacturer PUMA have extended their partnership for what’s reported to be an eye-watering amount. The deal was announced on Tuesday, July 15, and while neither side’s press release mentioned the length or monetary amount, the BBC reported that the deal was for 10
Tag: kit deal
Serie A Side Atalanta Signs Kit Deal With New Balance
Italian Serie A side Atalanta BC will be sporting a new sponsor on their traditional blue-and-black striped kits when they take to the pitch next season. The 2023-24 UEFA Europa League winners announced on Wednesday, April 30, that they had signed a multi-year deal with Boston-based sportswear company New Balance
Liverpool, Adidas Reunite With New Multi-Year Kit Deal
With the words “The Worst Kept Secret in Football” emblazoned on the side of the Museum of Liverpool, Adidas and Liverpool FC officially announced their long-rumoured reunion on Monday, March 10. The German sportswear giant will become Liverpool’s official kit partner on August 1, 2025, when the club’s current contract
Portuguese Football Federation Signs New Kit Deal With Puma, Ending 27 Years With Nike
Portugal’s national soccer teams will have a different look once the calendar flips over to 2025, as the country’s football federation has entered into a “blockbuster long-term partnership” with German outfitter Puma. The Portuguese Football Federation (FPF) and Puma announced the new deal on Wednesday, November 27. The contract is
PL’s Wolverhampton Vows to ‘Put Fans First’ With New SUDU Kit Deal
Club and company have collaborated with players on 2024-25 kit designs and pledged to keep retail kit prices affordable for fans