When the Single-A Lake Elsinore Storm announced that they would be updating their brand, logo enthusiasts feared for a mark that has been a staple of minor league baseball since 2001—the team’s iconic eye logo. Those fears were allayed with the unveiling of the team’s first brand update in 22
Tag: Lake Elsinore Storm
Top 25 Minor League Merchandise Teams Are Diverse, to Say the Least
Minor League Baseball just released its annual list of its top 25 teams in terms of merchandise sales, and the only consistent thing about it is that there is no consistency. The list represents a wide diversity of teams and approaches to branding. It includes a range of classifications, from Triple-A