The Lakeshore Chinooks, a baseball team in the collegiate summer-level Northwoods League, will celebrate imperfect physiques when they play two games as the Wisconsin Beer Bellies this season. “The brand pays tribute to some of Wisconsin’s most beloved pastimes—baseball, beer, and a body physique we are proud to embrace,” the
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Lakeshore Chinooks unveil “Nook Nation” alternate brand
The collegiate summer level Lakeshore Chinooks unveiled an identity the team is calling “Nook Nation.” The identity will augment the team’s traditional look and will serve as an occasion City Connect-style brand. The team released a branding guide to explain the colors (the namesake fish and a summer sunrise over
Lakeshore Chinooks rebrand as Lakeshore Chinooks for a weekend
For one weekend this season, the collegiate summer level Lakeshore Chinooks, who play in Mequon, Wisconsin, will replace their longtime salmon-based Chinooks brand with one based on Chinook helicopters. The helicopter-based alternate identity portrays the Boeing CH-47 Chinook, with its signature tandem rotor, first introduced in 1962 with a top