The Lakewood BlueClaws, Single-A affiliate of the Philadelphia Phillies, have billed themselves as the Jersey Shore’s team since their inception in 2001. The team made it official yesterday, changing their geographic signifier from Lakewood to Jersey Shore, and unveiling a suite of logos created by Brandiose. The new logos feature
Tag: Lakewood blueclaws
BlueClaws add beach-themed alternates
The Lakewood BlueClaws, Class A affiliate of the Philadelphia Phillies, have long embraced their location along the iconic Jersey Shore as part of their brand. It’s not just that the team is named for that most delicious part of the crabs that fishermen pull from the nearby Atlantic Ocean. It’s
Lakewood BlueClaws to celebrate White Claw Wednesdays
The Phillies single-A affiliate in Lakewood New Jersey will take advantage of an opportunity too good to pass up in 2020: They’ll swap out their blue for white and play as the White Claws for six games this season. The name, of course, is a reference to the suddenly wildly
Lakewood BlueClaws pay homage to The Boss as BruceClaws
The Lakewood BlueClaws, a Single-A Phillies affiliate in the South Atlantic League, are celebrating their 10th annual Bruce Springsteen Appreciation Night, playing as the BruceClaws in tonight’s game against the Hickory Crawdads. The BlueClaws, who play in Springsteen’s native New Jersey, will take to the field in jerseys that emulate
Lakewood BlueClaws will wear CATurday jerseys for Saturday game
One of the fun things about Minor League Baseball is all of the wacky promotions that you’ll see from time to time, and the zany uniforms that come with them. The uniforms are sometimes fun little alternates, and other times they’re flat-out nonsensical, but rarely do you see a uniform
Top 25 Minor League Merchandise Teams Are Diverse, to Say the Least
Minor League Baseball just released its annual list of its top 25 teams in terms of merchandise sales, and the only consistent thing about it is that there is no consistency. The list represents a wide diversity of teams and approaches to branding. It includes a range of classifications, from Triple-A
Lakewood BlueClaws to wear Harry Potter jerseys
We’ve been inundated with minor league baseball promotions featuring Star Wars and Ghostbusters jerseys this year, so when a team decides to take on another cultural icon, it kind of catches us off guard. Next Friday night…yes… #HarryPotter Night with jerseys and a Snitch Baseball Giveaway https://t.co/kS0DfHmCWn pic.twitter.com/BiWLceUdmA — Lakewood