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UC Santa Cruz Banana Slugs Seek Input For Brand Refresh

The University of California, Santa Cruz, is seeking input from alumni, fans and students as it looks to refresh its athletic brand around its beloved mascot, Sammy the Slug, which has taken on many styles since the Banana Slug nickname was introduced in 1986. The #NewSlug2020 campaign will help the

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Purdue University Unifies Academics, Athletics Under Motion P Logo

Purdue University quietly unified its academic and athletic brands under one mark last month as it looks to take its “next giant leap” into the future. Using a play off the words graduate Neil Armstrong said moments after he took mankind’s first steps on the moon, the university — which

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Tampa Bay Buccaneers Tease New Uniforms

The Tampa Bay Buccaneers’ social media accounts have been dropping subtle hints about a potential uniform change in recent weeks, leaving the eyes emoji on various concepts posted to Facebook, Instagram and Twitter.  A teaser video dropped on Wednesday morning makes it a little more obvious the Buccaneers are on

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Los Angeles Rams COO Trolls Fans With New Logo On Twitter

Last month, Los Angeles Rams chief operating officer Kevin Demoff announced the team will unveil a new color scheme, uniforms and logos ahead of their upcoming move to SoFi Stadium.  In the meantime, he has entertained fans asking for hints on Twitter with photos and gifs that may or may

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A Look At The Kansas City Chiefs’ Logo History

With Super Bowl LIV set for this Sunday (6:30 p.m. ET on FOX), we’ve conducted a two-part series analyzing the logo history of both the AFC champion Kansas City Chiefs and NFC champion San Francisco 49ers. For a complete rundown of the 49ers’ logos, click here. And for a look

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A Look At The San Francisco 49ers’ Logo History

This year’s Super Bowl matchup between Kansas City Chiefs and the San Francisco 49ers will make for one of the more classic uniform and logo matchups in recent memory. In fact, footage from their second-ever meeting in 1975 looks nearly identical to the game we’ll see in Miami Gardens, Fla.,

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Kellogg’s Frosted Flakes Becomes Title Sponsor Of Tony The Tiger Sun Bowl

The Sun Bowl’s new sponsor is “GRRREAT!” The Sun Bowl Association announced back in August Kellogg’s Frosted Flakes as the title sponsor of the Tony The Tiger Sun Bowl.  The game — held annually in El Paso, Texas — will feature a meeting between members of the Atlantic Coast Conference

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Auburn Tigers Tweak Primary Logo

In similar fashion to how North Carolina and Notre Dame recently tweaked their respective logos to be more proportional, Auburn is in the process of rolling out an updated primary athletic and academic mark (presumably) for the 2020-21 academic year. The news was first reported by 247Sports Brandon Marcello, who

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Louisville Adds Dunking Cardinal Logo To Basketball Court

The University of Louisville announced on Thursday morning that it will place the old-school Dunking Cardinal logo at center court of the KFC Yum! Center for the 2019-20 season. “No other Louisville logo elicits more affinity across all generations of our fan base than our Dunking Cardinal,” said athletic director

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Big East Conference Unveils 40th Anniversary Logo

To celebrate the 40th anniversary of the conference’s founding, the Big East unveiled a new commemorative logo on Wednesday morning.  The Big East was founded on May 29, 1979, when then-Providence head coach Dave Gavitt spearheaded an effort to create a basketball-centric conference. A release from then-assistant commissioner for public

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USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

To celebrate its designation as a preeminent university, the University of South Florida last fall introduced a brand new academic logo, which featured a full-bodied, lime-green bull.  The “Charging Bull” was met with immediate and heavy criticism by students and alumni, who cited similarities to the logo used by investment

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