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Kellogg’s Frosted Flakes Becomes Title Sponsor Of Tony The Tiger Sun Bowl

The Sun Bowl’s new sponsor is “GRRREAT!” The Sun Bowl Association announced back in August Kellogg’s Frosted Flakes as the title sponsor of the Tony The Tiger Sun Bowl.  The game — held annually in El Paso, Texas — will feature a meeting between members of the Atlantic Coast Conference

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Auburn Tigers Tweak Primary Logo

In similar fashion to how North Carolina and Notre Dame recently tweaked their respective logos to be more proportional, Auburn is in the process of rolling out an updated primary athletic and academic mark (presumably) for the 2020-21 academic year. The news was first reported by 247Sports Brandon Marcello, who

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Louisville Adds Dunking Cardinal Logo To Basketball Court

The University of Louisville announced on Thursday morning that it will place the old-school Dunking Cardinal logo at center court of the KFC Yum! Center for the 2019-20 season. “No other Louisville logo elicits more affinity across all generations of our fan base than our Dunking Cardinal,” said athletic director

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Big East Conference Unveils 40th Anniversary Logo

To celebrate the 40th anniversary of the conference’s founding, the Big East unveiled a new commemorative logo on Wednesday morning.  The Big East was founded on May 29, 1979, when then-Providence head coach Dave Gavitt spearheaded an effort to create a basketball-centric conference. A release from then-assistant commissioner for public

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USF Abandons New But Unpopular Academic Logo In Favor Of Athletic Mark

To celebrate its designation as a preeminent university, the University of South Florida last fall introduced a brand new academic logo, which featured a full-bodied, lime-green bull.  The “Charging Bull” was met with immediate and heavy criticism by students and alumni, who cited similarities to the logo used by investment

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John Carroll Introduces New Athletic Branding

As it prepares to celebrate 100 years of its participation in intercollegiate athletics, John Carroll University on Friday unveiled a brand new logo, color pallette and wordmark. The collaborative process took more than a year, and involved input from athletes, coaches, athletic administrators and school leaders. From the athletic department’s

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The Story Behind the Bakersfield Blaze: It’s Hot. Blazing Hot.

The 31-year-old electronic board that tells the time and temperature in center field at Historic Sam Lynn Ballpark might actually work, but the team does not turn it on. It’s not an energy-saving technique; it’s more about keeping fans in the stands sane. “We don’t use it,” said Bakersfield Blaze assistant general

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The hair-raising story behind the University of Richmond Spiders

The University of Richmond’s athletic teams have been nicknamed the Spiders since 1894, when a Richmond Times-Dispatch newspaper reporter named Ragland Chesterman made an observation that would have a long-lasting impact. “There was a star pitcher named Puss Ellyson, and they said his lanky arms and stretching kick confused batters,” said Jana

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Mourning the 3rd Anniversary of the Death of Super Bowl Logos

It is rarely a wise idea to speak for other people. However, in this case it seems acceptable; the authors and visitors of this site love design. We enjoy the craft, the study, the research that goes into design. We pour over the lines, the curves, the individual elements. We linger

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