Michigan State To Wear “Gruff Sparty” Helmet Against Penn State

The Michigan State football program will wear green helmets with a retro “Gruff Sparty” logo on both sides this Saturday against Penn State (3:30 p.m. ET on ABC). The “Gruff Sparty” logo was used by the Spartans’ basketball team during the 1977-79 seasons, though its origins in East Lansing trace

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Washington Football Team President Shares Latest On Rebrand

Washington Football Team president Jason Wright recently sat down with ESPN’s John Keim for a wide-ranging interview that included a few notes about the franchise’s ongoing rebrand. Wright said that Washington has filed for trademarks on more than 30 different nicknames, but also noted the name of choice might not

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Fiesta Bowl Unveils 50th Game Commemorative Logo

The Fiesta Bowl will celebrate its 50th game this January with a commemorative logo, which was unveiled earlier this month. “When fans think about the Fiesta Bowl, they know that some of college football’s most memorable moments happened here in Arizona and in every decade of our 50-year existence,” Fiesta

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Saint Peter’s Peacocks Unveil New Athletic Branding

As part of a department-wide rebranding around one of the nation’s most unique mascots, the Saint Peter’s Peacocks recently unveiled a new primary logo, typeface and spirit marks.  “This is an exciting day for our student-athletes, coaches, staff, alumni and fans,” athletic director Rachelle Paul said in a statement. “Together,

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National Junior College Athletic Association Updates Logo

When the National Junior College Athletic Association resumes competition next year, it will do so with an updated logo that was unveiled on Tuesday afternoon. “The NJCAA brand is the first impression of the association and the visual identity for two-year collegiate athletics in the United States,” NJCAA vice president

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Indoor Football League’s Columbus Wild Dogs Reveal Name, Logos And Uniforms

Six months after it launched a contest to name the team, the Indoor Football League’s newest franchise announced during a press conference at the Columbus Zoo and Aquarium on Tuesday night it will be known as the Columbus Wild Dogs. “Today is another great day for our organization,” said team

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UAlbany Great Danes Unveil Refreshed Athletic Identity

The State University of New York at Albany unveiled a refreshed athletic identity on Wednesday morning that includes a realistic depiction of a Great Dane as the primary logo. “This new brand identity truly exemplifies our culture of developing our student-athletes into Great Leaders, Great Champions and Great Danes,” athletic

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Navajo Nation Wants Code Talkers To Become Washington Redskins’ New Nickname

Shortly after the Washington Redskins announced plans to retire their controversial nickname and logo, Navajo Nation president Jonathan Nez offered a suggestion that would honor both Native Americans and the United States Military.  “(This) is now a historic day for all Indigenous peoples around the world as the NFL’s Washington-based

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UC Riverside Highlanders Unveil New Academic, Athletic Identity

The University of California, Riverside, recently unveiled a new brand identity that unifies academics and athletics through updated logos and typography, as well as a simplified color scheme. “We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside

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UC Santa Cruz Banana Slugs Reveal New Brand Identity

After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5.  The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the

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New Mexico State Aggies Introduce New Secondary Logo, Accent Color

The New Mexico State athletic department recently introduced a new secondary logo and accent color to the Aggies’ branding, both of which pay homage to the past.  “As we looked to strengthen our identity as the state school in New Mexico, we found inspiration in our archives for a wordmark

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