The State University of New York at Albany unveiled a refreshed athletic identity on Wednesday morning that includes a realistic depiction of a Great Dane as the primary logo. “This new brand identity truly exemplifies our culture of developing our student-athletes into Great Leaders, Great Champions and Great Danes,” athletic
Tag: logo
Navajo Nation Wants Code Talkers To Become Washington Redskins’ New Nickname
Shortly after the Washington Redskins announced plans to retire their controversial nickname and logo, Navajo Nation president Jonathan Nez offered a suggestion that would honor both Native Americans and the United States Military. “(This) is now a historic day for all Indigenous peoples around the world as the NFL’s Washington-based
UC Riverside Highlanders Unveil New Academic, Athletic Identity
The University of California, Riverside, recently unveiled a new brand identity that unifies academics and athletics through updated logos and typography, as well as a simplified color scheme. “We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside
UC Santa Cruz Banana Slugs Reveal New Brand Identity
After five months of information sessions and more than 18,000 survey responses, the University of California, Santa Cruz unveiled its new brand identity during a virtual athletic banquet on June 5. The new look features a sleek update for “Sammy The Slug,” who has taken on many styles since the
New Mexico State Aggies Introduce New Secondary Logo, Accent Color
The New Mexico State athletic department recently introduced a new secondary logo and accent color to the Aggies’ branding, both of which pay homage to the past. “As we looked to strengthen our identity as the state school in New Mexico, we found inspiration in our archives for a wordmark
Stephen F. Austin Lumberjacks Unveil New Logo Set
The Stephen F. Austin athletic department released a new visual identity on Monday afternoon, which includes an updated primary mark, new alternate logos and associated wordmarks. “We are excited to unveil our new family of logos and identity marks,” athletic director Ryan Ivey said in a statement. “These marks provide
Arizona Cardinals’ Uniform Redesign Contest Results
The results are in! We’re pleased to announce that SportsLogos.net received more than 150 submissions for the Arizona Cardinals redesign contest on social media and via email. And after careful consideration, we’ve narrowed it down to 11 of our favorite designs, and even added our own concept to boot. If
Former Bengals QB Boomer Esiason Advocates For New Uniforms
Seven NFL teams underwent either significant or subtle changes to their uniforms this offseason, including the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, Los Angeles Chargers, Los Angeles Rams, New England Patriots and Tampa Bay Buccaneers. Longtime Cincinnati Bengals quarterback Boomer Esiason thinks his former franchise should follow suit, and sooner
Help Redesign The Arizona Cardinals’ Uniforms
Amid the flurry of uniform unveilings across the NFL over the last few months, Arizona Cardinals second-year quarterback Kyler Murray was asked for his thoughts on his team’s look. “I don’t like our uniforms. They’re outdated,” Murray said on a Twitch live stream, noting prefers the road uniforms the Cardinals
Central Baptist College Mustangs Unveil Updated Logo Set
The Central Baptist College athletic department recently unveiled an updated brand identity that includes a refreshed primary logo and new secondary mark. “Anytime you make changes, it starts a new chapter,” athletic director Lyle Middleton said in a statement. “While the logo is an exciting new change, it’s symbolic purpose
The 1993 LA Clippers Redesign that Never Was
In 1991, the Los Angeles Clippers came to NBA Creative Services, looking for a redesign. Tom O’Grady, later the founder of Gameplan Creative, and his team of creatives at the NBA took up the task. I spoke briefly to Tom to get his recounting of the story. In his own
Sun Belt Conference Reveals New Logo, Wordmark
The Sun Belt Conference officially unveiled its new logo and wordmark on Thursday morning, bringing to end a rebranding project that began in earnest last summer. The logo and wordmark were created by Brian Gundell of Brian Gundell Graphic Design Co., whose past clients include the Arizona Diamondbacks, Atlanta Braves,